Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
Australians are stockpiling grocery and medical items as concerns grow around the Coronavirus pandemic. Nielsen research reveals that online grocery sales increased significantly (+45%) over the past few weeks as many consumers look to limit their exposure to large crowds in-store.
Meal kits, with fresh, pre-portioned ingredients for consumers to create a healthy home-cooked meal, are increasingly popular in Australia. These easy-to-use/easy-to-prepare boxes offer the perfect sweet spot between convenience and gratification.
The ‘itch to switch’ has never been greater among Australian consumers. With the overwhelming majority of consumers saying they are actively or passively open to switching products, brand owners are increasingly at risk of eroding brand loyalty and declining market share.
When a popular trend takes a market by storm, it’s tough to not want to go all in on it. There is, however, something to be said for having too much of a good thing. And in many ways, having too much of a good thing can actually have a negative effect on category sales.
When it comes to health and wellness advertising, there is an opportunity for marketers to better engage with their audience by being more gender-aware in their messages. Traditionally, these ads have targeted women, but there is a growing interest from Australian men to be clued-up about their...
Australian consumers are turning to preventative measures to survive the 2019 flu season. And this quest to boost immunity has also translated into strong sales performance for preventative cold and flu vitamins in Australia and in export sales of these products to China.
Australian shoppers are more time-constrained when buying their food and groceries, with shoppers now making four trips less per month when compared to 2015. From supermarkets to convenience stores, butchers to bakeries, fast food restaurants to pharmacies, the latest Nielsen Shopper Trends report...
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.