Insights

Tuning in to the Australian traveler

Commercial radio plays an important role with Aussie travellers - reaching over 70% of them every week. By developing a strong radio strategy, brands within the travel sector would engage with a large majority of their key stakeholders.

Unleashing the Power of Radio Right Up to Purchase

Commercial radio listeners are hi-tech, ‘connected’ and heavy users of all things online and mobile. And, they love to shop online! This link is important as it highlights one of radio’s most lucrative features: its ability to reach a highly qualified audience in the lead up to purchase.

Commercial Radio Australia Consumer Insights Report

The share of advertising spend allocated to metro radio in the FMCG and Supermarket categories remains below the market average. However, radio is ideally placed to reach and influence these consumers. In this report we examine the revenue opportunities for radio, the top social and cost of...

Chocolate Cravings and Media Savings

Mondelēz, Carat and Nielsen set out to do things differently during a recent Market Mix Modelling project with the Cadbury brand. The three players came together to flip the equation and put the consumer at the heart of the analysis with impressive results.