Insights

Unlocking The Potential Of The Aussie Wanderlust

Australia is a nation driven by endless wanderlust. In the past year, 5.8 million Aussie travellers flew overseas for leisure. For travel marketers, knowing what travellers want throughout every phase of their journey will provide the best opportunity to connect with them using the right media mix...

Leisure Lovers

Throughout the 2018 financial year (July 2017-June 2018), 50% of total Australian advertising spend was made up by the top five industries. The travel sector, ranked third, recorded the biggest boost in ad spending - up 21% on the previous financial year.

Screen Time Still an Australian Pastime

The latest figures from the Australian Video Viewing Report from Regional TAM, OzTAM and Nielsen show the average Australian home now has 6.6 screens in which to consume video content. These screens include multiple devices such as internet-capable TVs, tablets, smartphones, and high definition...

More Screens, More Choice, More Diverse Viewing Activity

The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it.

KIWIS AND LIVE TELEVISION: KEEPING IT REAL

Kiwis are sticking to their television viewing habits despite the growth in popularity of other devices and screens. Nielsen’s New Zealand Multi-Screen Report shows that consumers are continuing to watch broadcast TV and 90% of this viewing is spent watching live content.

Tuning In To the Australian Traveler

Commercial radio plays an important role with Aussie travellers - reaching over 70% of them every week. By developing a strong radio strategy, brands within the travel sector would engage with a large majority of their key stakeholders.