Insights

Apps on the Up as Engagement Soars

New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.

Catching up on News and TV, Online!

The top 10 news websites continue to grow with nearly all experiencing an audience increase in February 2014, according to the latest Nielsen online ratings results.

Triple-Screening: A New Phenomenon

A new movement, in the form of triple-screening, has begun to infiltrate consumers’ media behaviour, with more than a quarter (26%) now participating in this new phenomenon over the past year.