Screen Time Still an Australian Pastime
The latest figures from the Australian Video Viewing Report from Regional TAM, OzTAM and Nielsen show the average Australian home now has 6.6 screens in which to consume video content. These screens include multiple devices such as internet-capable TVs, tablets, smartphones, and high definition...
More Screens, More Choice, More Diverse Viewing Activity
The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it.
Kiwis and Live Television: Keeping it Real
Kiwis are sticking to their television viewing habits despite the growth in popularity of other devices and screens. Nielsen’s New Zealand Multi-Screen Report shows that consumers are continuing to watch broadcast TV and 90% of this viewing is spent watching live content.
Perspectives: Want a Successful Ad? Get Creative
Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great power, regardless of where, when and how it runs.
Fish & Chips for Tea? A Look at who's Consuming Australia's most Traditional Takeaway
After a long day spent on a sunny beach, there isn’t a meal quite as perfect as fish and chips. This time-honoured, classic fried feast is synonymous with summertime in Australia. Research from Nielsen’s Consumer & Media View (CMV) survey shows that almost a third (32%) of Australians aged over...
Perspectives: A Small Change Makes a Big Difference
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. Given these nuances, explicit research methods aren’t sufficient.
Fish and Chips are Still Top Dog in New Zealand
In an age where consumers say they are increasingly health aware, New Zealanders still regularly indulge in fast food. Research from Nielsen’s Consumer and Media Insights (CMI) survey reveals that in the past month, as many as 80% of New Zealanders ate fast food. Fish and Chips continues to be...
The Power of Context: Driving Brand Equity with Contextually-Relevant Advertising
A publisher’s website frames the conversation between brands and consumers. This context is powerful and can have a meaningful impact on a brand’s campaign performance. A Nielsen study commissioned by carsales.com, showed that the context of the carsales website, positively shifted brand...
Paralympics and Para-Sports
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
How to Increase Share of Voice Without Increasing Media Investment
Using the right metrics to measure and understand how well your advertising campaign is resonating with your core consumers can ensure your investment dollars are being well spent.