Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Nielsen’s new client engagement platform Stadium, provides single sign-on access to a suite of syndicated Nielsen data sets, providing the most robust and comprehensive benchmarking tool for the sports marketing landscape.
Nielsen (NYSE: NLSN) and Adsquare announced a data partnership in Australia, enabling businesses to leverage premium data to reach hyper-relevant audiences at the right mobile moments, in a privacy-friendly way.
Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).
Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.
The latest data released today by Nielsen Ad Intel explores the media investment across key media in Australia during the first six months of 2021.
The extraordinary growth in digital news consumption in 2020 has been sustained during the beginning of 2021 with 80% of adult Australians turning to digital news sites and apps to stay informed and updated every month.
Alicia Olson-Keating will join as the Australian Nielsen Managing Director for Television Audience Measurement (TAM), effective June 22, 2021.
Nielsen’s recent enhancement to Nielsen Ad Intel Digital provides marketers with detailed advertiser-level social, in-app media spend and creative data.
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
For press enquiries about Nielsen’s insights in the Pacific region, please contact Sara Guainazzi.