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Aussies Road Tripped And Shopped Their Way Through December

IAB Australia endorsed Digital Content Planning data, released by Nielsen for the second time today, demonstrates the huge number and diversity of media owners providing digital content and services, with Nielsen measuring Australian audiences to over 4,000 digital media owners.

Top 10 Media Owners Reach Over Half Of The Australian Population Each Month

Sydney, 28 January 2021 – 2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and apps across screens, this resulted in an increase to their digital time spent of 19% on the year...

Cross-Media Currency Becomes Reality with Nielsen ONE

Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...

Press Enquiries

For press enquiries about Nielsen’s insights in the Pacific region, please contact Sara Guainazzi.