Press Room

SMH Retains Top Spot in Online News Rankings

{“order”:2,”name”:”pubdate”,”attributes”:{“sling:resourceType”:”nielsenglobal/components/content/publishdate”},”children”:null}

SMH retained top spot in the online news category
News.com.au increased time spent by 17%
The Guardian reported highest unique audience on record
Seven of the top ten news sites increased unique audience in October compared to September

SYDNEY: November 12, 2014 – SMH retained the top spot in online news rankings for October 2014 compared to the previous month and News.com.au recorded the largest uplift in time spent during the same period, according to results released today by Nielsen.

While the overall ‘current events and global news’ remained stable at 9.9 million unique audiences during the month of October, the top two mastheads (SMH and News.com.au) increased their audiences by 6% and 5% respectively, compared to the prior month.

News.com.au enjoyed ongoing success with consumer engagement, increasing time spent on their site by an additional 17% to 1 hour, 46 minutes – making this the highest month for time spent consuming news content on record for any individual site. 

Nielsen Online Ratings unique audience data confirmed SMH retained top spot in the online news category. BBC and The Herald Sun had the strongest growth in unique audience of the top ten mastheads for the month, with 12% and 11% (respectively) more people on their site in October compared to the prior month.

The Guardian moved up the ranks to sixth place, with an 8% increase in unique audience. This is the highest ranking for the masthead since their launch in the Australia market in May last year.

Nine News recorded an expected decline in unique audience of 20% as a result of the MSN separation. Consequently, MSN News moved up the ranks to 17th with a unique audience of 868,000 (NOTE: Full reporting of the MSN / NineMSN split will be available as of the November 2014 data).

Head of Nielsen’s Media Industry Group, Monique Perry said the online news category has been heating up in the closing quarter of the year, “While the overall category is flat, audiences to sites have grown leading us to believe consumers are gulping down more content, from more sites, for more time every month. We are seeing some solid competition in the hotly contested online news category.”

Nielsen confirmed over 5 million Australians streamed current events and global news video content in October 2014. News.com.au has taken the top spot in the News Category for the highly sought after video streaming rankings followed by SMH and Channel Nine News. ABC has the highest time spent streaming events and global news video content.

TABLE 1. TOP SITES RANKED BY UNIQUE AUDIENCE FOR NEWS

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

smh.com.au

3,824

35

11.27

01:01:54

news.com.au

3,734

56

13.28

01:45:44

ABC News Websites

2,697

25

9.33

00:40:31

ninemsn News Websites

2,464

27

11.72

00:43:45

Daily Mail Australia

2,443

18

6.29

00:52:27

The Guardian

2,085

14

5.69

00:35:26

Yahoo!7 News Websites

2,024

21

8.38

00:26:08

The Age

1,983

43

12.95

01:26:26

Herald Sun

1,895

17

7.53

00:39:52

BBC

1,668

21

5.94

00:40:23

Source: Nielsen Online Ratings, Hybrid data October, 2014.

ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Press Contact:
Jackie Helliker, 0403 074 864, jackie.helliker@nielsen.com