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SMH takes Top Spot in Online News Rankings

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The Guardian jumped two positions to take seventh place

SYDNEY: 12 SEPTEMBER, 2014 – Smh.com.au has taken the top spot in the online news ranking for the second time this year, according to results released today by Nielsen. Latest results from Nielsen Online Ratings, which includes the aggregated consumption of site content via a mobile or tablet device through its hybrid methodology, revealed a 12 percent increase in unique audience by smh.com.au in August 2014, compared to the prior month.

The Guardian, which posted a four percent increase in unique audience compared to the prior month, also moved up the rankings (two places) to seventh position, (see chart 1 below).

News.com.au recorded notable growth in engagement metrics, up 13 percent for sessions per person and up 11 percent for time per person.

Nielsen Online Ratings data confirmed growth in unique audience for four other mastheads in the top 10; ninemsn (+4%), ABC News Websites (+4%), Daily Mail Australia (+4%) and BBC (+8%).

TABLE 1. TOP SITES RANKED BY UNIQUE AUDIENCE FOR NEWS

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

smh.com.au

3,852

31

8.94

00:54:04

news.com.au

3,673

52

12.70

01:20:23

ninemsn News Websites

3,161

24

10.71

00:39:50

ABC News Websites

2,615

23

8.41

00:36:00

Daily Mail Australia

2,454

17

6.32

00:49:59

Yahoo!7 News Websites

2,102

19

7.43

00:30:44

The Guardian

1,953

16

6.10

00:32:55

The Age

1,909

40

11.38

01:24:26

Herald Sun

1,727

22

8.61

00:40:18

BBC

1,689

25

6.67

00:37:41

Source: Nielsen Online Ratings, Hybrid data August, 2014.

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Press Contact:
Jackie Helliker, 0403 074 864, jackie.helliker@nielsen.com