Australia’s independent digital audience measurement solution


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Digital Content Ratings vs Nielsen Digital Panel

Digital Data


*Note: Monthly Digital Content Ratings Tagged press releases are published on the 11th of every month at 10:00am. In the event that the 11th is on a weekend or public holiday, publication will fall to the next business day. 


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IAB Australia Endorsed

On behalf of the media and advertising industry, IAB Australia invests significant time and resources to manage a sole and preferred supplier deed for digital audience measurement.

IAB initially developed the digital audience measurement blueprint in 2007 in association with AANA and MFA.  This was the precursor to the development and tender for the first preferred digital audience measurement supplier in 2010 and the launch of IAB’s digital audience measurement system which took place in 2011.  Nielsen was reappointed as the preferred supplier on January 1st 2015 for a three year period, with a two year extension option. Digital Ratings (Monthly), which was launched in early 2016 is the second of three planned major upgrades to the digital audience measurement system. The third upgrade will be the launch of Digital Content Ratings which will leverage the scale of third-party providers and will be available in mid 2017. 

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