The importance of maintaining a cross-media ad strategy through a crisis
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.
I want to break free! How are COVID ads effectively resonating?
As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical.
How Podcast Advertising Measures Up
For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact...
The Nielsen Total Audience Report: Q1 2017
There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.
GROSS MEDIA TRENDS: SEPTEMBER 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
GROSS MEDIA TRENDS: SEPTEMBER 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
GROSS MEDIA TRENDS: AUGUST 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
GROSS MEDIA TRENDS: JULY 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
GROSS MEDIA TRENDS: JUNE 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
Global Trust in Advertising – 2015
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.