How Podcast Advertising Measures Up
For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact...
The Nielsen Total Audience Report: Q1 2017
There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.
GROSS MEDIA TRENDS: SEPTEMBER 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
GROSS MEDIA TRENDS: SEPTEMBER 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
GROSS MEDIA TRENDS: AUGUST 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
GROSS MEDIA TRENDS: JULY 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
GROSS MEDIA TRENDS: JUNE 2016
What's going on in the Belgian advertising market? Stay up on the trends of the media market, detailed by media type.
Global Trust in Advertising – 2015
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
Alibaba's CEO Talks About Using Digital and Data to Excel in Business Today
At Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based Alibaba, sat down to discuss how global companies are leveraging digital and big data for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.
Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.