The story of FMCG in Belgium has remained relatively unchanged during the past few years: growth has continually declined due to ongoing pressure on price and promotions, price gaps with neighboring countries and a consistent demand from Belgian consumers on getting a good deal.
Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
Though sustainability and climate change have been in the media and on people’s minds for a number of years, we’re really seeing now how these issues are influencing the way consumers make everyday decisions.
Amazon remains the leader in online fast moving consumer goods (FMCG), continuing to outpace the competition in share of sales and buyers. Yet, its share growth has slowed.
With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Only 8% of global consumers say they are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.