Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Amid government-mandated social distancing and shelter-in-place policies across Canada, baking has become a popular pastime for consumers looking for an alternative to streaming video programs or playing video games.
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves...
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
The unparalleled upheaval set in motion by the prolonged pandemic has had cascading ripple effects that have accelerated the pace of change across all businesses and industries—but none more than grocery, where nearly every single aspect of the consumer experience is being put to the test.
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
With Canadians resigned to new living conditions amid the novel coronavirus (COVID-19) pandemic, many expect the impact to last for quite some time. An extended period of lockdown policies means the exorbitant rise of in-home cooking will continue to greatly affect shopping baskets. In the months...