Insights

8 Consumer Behaviours Shaping Canada’s New Normal

The unparalleled upheaval set in motion by the prolonged pandemic has had cascading ripple effects that have accelerated the pace of change across all businesses and industries—but none more than grocery, where nearly every single aspect of the consumer experience is being put to the test.

Webinar: A Tale of Two Shoppers

While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...

Unemployment is at the Heart of Long-Term Consumer Change

Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.