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April 2011 Top U.S. Web Brands
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April 2011 Top U.S. Web Brands

Google was the most visited website in the U.S. during April 2011, with 150 million unique visitors from home and work computers. The most visited sites among U.S. web users remained the same as the month before, but Wikipedia leapfrogged Apple to become the 8th most visited site.

While overall web activity decreased slightly in April, YouTube increased U.S. visitors over the prior month, with average visitors spending 2.9 percent more time on the website in April. Visitors to AOL’s network of sites also spent more time on average, about 5 percent longer during April.

Top 10 Web Brands for April 2011 (U.S., Home and Work)
Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss) MOM % Change in UA MOM % Change in Time PP
1 Google 150,425 1:19:44 -1.2% -2.6%
2 Facebook 134,059 6:23:47 -1.2% -3.0%
3 Yahoo! 128,369 2:15:59 -2.2% -0.1%
4 MSN/WindowsLive/Bing 115,501 1:17:00 -3.2% -11.2%
5 YouTube 106,369 1:20:09 1.1% 2.9%
6 Microsoft 82,399 0:37:50 -6.4% -11.0%
7 AOL Media Network 72,061 2:33:24 -4.2% 4.7%
8 Wikipedia 60,506 0:15:07 -2.1% -3.9%
9 Apple 59,615 1:10:55 -5.4% -2.3%
10 Ask Search Network 57,583 0:09:59 -4.8% -1.2%
Source: The Nielsen Company

Read as: During April 2011, 150.4 million unique U.S. people visited Google using PC/laptops from home and work locations.

While 194.8 million Americans went online in April, overall Internet use is down 2.4 percent from March. Not surprisingly, with the shorter month U.S. consumers spent slightly less time online on average (-3.8%) in April, and visited fewer unique sites compared to the month prior. Despite the slight monthly decline in time spent, Nielsen estimates that Internet access at home and work grew to 244 million individuals in the U.S. during April 2011.

Average U.S. Internet Usage for April 2011 (Home & Work)
Metrics Current Month Previous Month MOM % Change
Sessions/Visits per Person 56 58 -3.4%
Domains Visited per Person 80 84 -4.8%
Web Page Views per Person 2,573 2,644 -2.7%
PC Time per Person 56:20:54 58:36:03 -3.8%
Duration of a Web Page viewed 00:00:57 0:00:57 0%
Active Digital Media Universe 194,807,520 199,651,247 -2.4%
Current Digital Media Universe Estimate 244,267,000 243,419,000 0.3%
Source: The Nielsen Company

Read as: During April 2011, 194.8 million U.S. consumers went online from Home and Work computers.