Balance For Better: A Dream or Reality for Women Around the World?
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
Millennials Talk Millennials: Why We're Unique
Millennials today are a growing opportunity for the Canadian fast-moving consumer goods (FMCG) industry. The bulk of Millennial consumers are not yet the key decision makers in their homes. However, this is poised to change as they grow in their careers and move into their own homes.
Where Canada's LGBTQ+ Consumers are Shopping and What they are Buying
While it’s worth knowing that Canadian LGBTQ+ consumers are big spenders living in big cities, it’s equally important for retailers and manufacturers to know where they’re shopping and what they’re buying.
Canada’s LGBTQ+ Consumers: City Dwellers With Big Spending Power
Canada’s LGBTQ+ consumers communities have very deep pockets, as they are responsible for $3.7 billion in fast-moving consumer goods (FMCG) purchases each year, which represents 4.4% of the country’s total FMCG purchases.
Millennials By The Numbers: Quick Facts
Millennials are quite literally the future, but for brands and marketers looking to reach them, understanding and harnessing their purchasing power can be a daunting task. It all starts with getting to know who these consumers are and what they’re looking for.
Understanding and Harnessing Millennial Purchasing Power
As Millennials age and progress in their careers, more households will be led by this dynamic consumer group, and their purchasing power will grow with them. Across generations in Canada, Millennials are the most financially optimistic, with 28% stating they are better off financially today than...
Millennials on Millennials
Planning ahead requires careful thought into understanding the new paths-to-purchase. Digital disruption and seismic population shifts are upon us, and Millennials are at the helm of these changes.
Purchasing Behaviour Characteristics Across Canada
Canadian consumers make, on average, 156 shopping trips annually and spend $8,645 per year across all FMCG channels. But those numbers can vary by province. Where consumers live is a key factor that affects how we spend.
The [Not-So] Hidden Power of the Ethnic Consumer
Across Canada, South Asians and Chinese consumers represent the two largest ethnic consumer groups, accounting for 1,924,600 and 1,577,100 people, respectively.
Understanding the Power of Ethnic Consumers in Canada
As Canada's population of ethnic consumers grows increasingly dominant, retailers and manufacturers need to focus their strategies and products accordingly to ensure they connect with the right consumers at the right time.