Insights

What Makes a Nielsen Breakthrough Innovation Award Winner

Finding ways for a product to succeed in a beleaguered marketplace takes a mix of pragmatism and creative genius. And the winners of the 2012 Nielsen Breakthrough Innovation Award did just that. In contrast to innovation awards focused on one-year wonders, the Nielsen Breakthrough Innovation Award...

Reports and Insights | The Breakthrough Innovation Report | Nielsen

Innovation holds a near-mythical status in the marketing world. Rare, elusive, unpredictable —innovation nevertheless remains an engine of sustained profitable growth. Innovation is mission-critical and difficult; it is also expensive: in the US, first-year marketing expenditures alone average...

Lessons In Innovation Leadership: Interview with Jim Kilts | Nielsen

By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group We are proud to launch a new interview series titled Lessons in Innovation Leadership. This series will showcase experienced business leaders who have led, and learned, from significant innovation initiatives.  These innovators from...

Five Ways to Drive True Innovation and Increase Sales

Mike Asche, Vice President, Nielsen Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be...

Newswire | Countdown to Product Launch: 12 Key Steps | Nielsen

Millions of dollars are spent developing and launching new products each year, but the reality is only 10 percent will succeed. While this has been the accepted norm and considered the “cost of doing business,” a new approach unveiled at Nielsen’s U.S. Consumer 360 conference improves the...