Insights

Newswire | IDEO’s Tom Kelley: Innovating for Growth | Nielsen

IDEO, a design and innovation consulting company, has helped many global businesses innovate thanks to their fresh look at consumers. Tom Kelley, the firm’s general manager, spoke on new ways of thinking to help brands better connect with consumers. In thinking about growth through innovation,...

Fabulous or Forgettable?

Millions are spent every year developing new consumer packaged goods products. In Canada alone last year, 55,000 new items were launched, accounting for an impressive $3.7 billion in retail sales. Of course, we all know that most new products don’t last. An estimated 80 per cent exit the market...