Insights

From Print to Digital, Slowly: The Evolution of the Circular | Nielsen

It happens thousands of times per day in America: a shopper walks into the supermarket, leafs through the store circular to find discounts on products, and, fingers smudged by newsprint, sets off to shop, often with the circular in hand. But while the paper circular – whether delivered by mail,...

The Evolution of Circulars: From Print to Digital, Q4 2011

It happens thousands of times every day in stores across America. A shopper walks in, grabs a cart and reaches for the store circular to find out what’s on sale. The ongoing consumer love affairwith the store circular continues unabated in the digital age—with an electronic twist. A whole new...

U.S. Kids Looking Forward to “iHoliday” 2011 | Nielsen

As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack. Consistent with...

Newswire | Kia Takes Home Nielsen’s Top Auto Ad Award | Nielsen

For the second year in a row, Kia’s hip hamsters helped the automaker roll home with The Nielsen Company’s 5th Annual Nielsen Automotive Ad of the Year award. The winning TV ad, “This or That,” features the hamsters cruising around in a Kia Soul playing a popular 90’s hip hop track,...