The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
93% of Canadians listen to music, up from 89% a year ago. This rise may be explained by the continuing move toward mobile consumption—over half the Canadian population are now listening to music via smartphone in a typical week. Listening on tablet devices has also increased, and is up to 30% for...