Insights

Innovation Unveiled in China

In a recent Nielsen study of major industries, new products contribute over 75 percent of annual growth in China; China is the second biggest country behind the U.S. in terms of innovation testing.

Reaching Indonesia’s Middle Class

Catherine Eddy, Managing Director, Consumer, and Irawati Pratignyo, Managing Director, Media Just a few years ago, a major bank predicted that Indonesians would, on average, earn US$3,000 per capita by 2020. At the beginning of 2011, Indonesia hit that mark, beating the prediction by nearly a...

Hong Kong Digital Behaviour Insights Report

The digital landscape in Hong Kong is dynamic and constantly evolving. More than ever before, deep changes are continuously taking place in Hong Kong with respect to how consumers watch and interact with various forms of media. As new technologies continue to emerge, consumers are accessing online...

Southeast Asian Digital Consumer Habits

Throughout Southeast Asia deep changes are taking place with respect to how consumers watch and interact with various forms of media. These changes have been brought about by rapid technological development. From high speed Internet access and WiFi to smartphones and tablets, it’s easier now for...