The Value of Efficient Reach: Maximizing Campaign Audiences
To better understand what reach is in advertising, Nielsen recently analyzed the concept of “reach efficiency” to see if advertisers are spending their dollars effectively.
Uncommon Sense: The Appification of TV
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."
Uncommon Sense: Making Measurement Work for Programmatic Ad Buying
The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad...
Multi-Screen Advertising is Growing in Canada
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada. The shift in strategy underscores the changing needs of consumers and their ever-evolving media consumption habits.
Uncommon Sense: Will There Be an Advertising Singularity?
In 1993, Vernor Vinge, a retired professor of mathematics, computer scientist and award-winning science fiction author, argued that the creation of superhuman artificial intelligence would mark the point at which “the human era will be ended.” This idea, associated in popular thinking...
Viewability + Resonance = Success: The Real Deal about the Viewability
Only about 50 percent of all online ads are considered "viewable." That means about half of ads are never viewed. And associated spend on those ad spots could have been wasted. Understanding an ad's viewability is an important part of creating effective advertising.
Optimizing Integrated Multi-Screen Campaigns
Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.
Unleashing Cross-Platform: The Tip of the Spear
By Randall Beard, Global Head of Advertiser Solutions, Nielsen I recently spoke at Advertising Week for a presentation titled “Unleashing Cross-Platform: The Tip of the Spear in Planning, Executing and Measuring Multi-Screen Platform Campaigns.” At this point you may be wondering “What’s...
The Follow-Back: Understanding the Two-Way Causal Influence Between Twitter Activity and TV Viewership
Social media and TV programming have become fast friends, and, for many of us, the two are transforming how we watch television. In fact, Twitter has become a popular destination where fans can talk about their favorite TV shows in real-time. But do tweets drive consumers to tune-in to a program,...
Newswire | How Subscription-Based Streaming Services are Making Waves | Nielsen
Nielsen Advertising and Audiences report, - online video subscription services have made waves and viewers want entertainment options.