Insights

Millennials Talk Millennials: Why We're Unique

Millennials today are a growing opportunity for the Canadian fast-moving consumer goods (FMCG) industry. The bulk of Millennial consumers are not yet the key decision makers in their homes. However, this is poised to change as they grow in their careers and move into their own homes.

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

Understanding and Harnessing Millennial Purchasing Power

As Millennials age and progress in their careers, more households will be led by this dynamic consumer group, and their purchasing power will grow with them. Across generations in Canada, Millennials are the most financially optimistic, with 28% stating they are better off financially today than...

Millennials on Millennials

Planning ahead requires careful thought into understanding the new paths-to-purchase. Digital disruption and seismic population shifts are upon us, and Millennials are at the helm of these changes.

Brands Building Momentum with Canadians

With such an extended age gap between Canadian Millennials and Baby Boomers, it’s no surprise that they shop differently and have varying tastes and preferences. However, these preferences may not be as different as you might think.