Insights

Multi-Screen Advertising is Growing in Canada

Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada. The shift in strategy underscores the changing needs of consumers and their ever-evolving media consumption habits.

Age Matters with Digital Shoppers

E-commerce is growing around the world. In fact, global online purchase intention rates doubled—in some cases tripled—between 2011 and 2014 across more than half of 22 categories measured by Nielsen. But not all age groups are shopping online to the same degree.

The Female/Male Digital Divide

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how...

Telecom Grows Global Ad Spend, Durables & Services Decline

The battle to capture hearts and dollars in the mobile space has played out around the globe, helping contribute to significant ad spend growth by the Telecommunications industry in Q1 2012. According to Nielsen’s quarterly Global AdView Pulse report, Telecommunications companies invested 7.8...

Infographic The Most Valuable Digital Consumers

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local...