Insights

Women of Tomorrow: U.S. Multicultural Insights

Women are the world’s most powerful single demographic. They control the majority of household spending decisions, their influence is growing and they are increasingly exercising this new-found power in a variety of ways. It is only natural that marketers would take notice and seek ways to better...

Report: The Power of the African American Consumer | Nielsen

African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer from Nielsen and the National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S. This growing economic...

The State of the African-American Consumer

As businesses look for opportunities to grow their companies and gain market share it is critical that they understand new and emerging demands from consumers, especially within growing segments, wherever they do business. As the population of the United States evolves to become more ethnically...

Newswire | When Multicultural is the Culture | Nielsen

The 2010 Census confirmed something Nielsen has been noting for some time: multicultural consumers are rapidly becoming the majority in the United States and their buying power is significant. Understanding their purchasing and media habits is the next big challenge/opportunity facing marketers and...