Insights

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

Resilient U.S. Consumers Begin 2016 With Confidence

Around the world, consumer confidence in the first quarter of 2016 showed a fair amount of country-by-country variation, with perhaps no better example than in North America, where confidence remained strong and above the optimism baseline in the U.S. at 110, but declined six points in Canada to 93.

What Moves Today's Teenage Canadian Music Fan?

Canadian consumers love music, and they’re spending more time with it in more ways. This is particularly the case with Canadian teens. According to Nielsen’s Music 360 Canada report, teens report listening to 40% more music than they did in 2013. So what’s driving the surge?

Case Study: Shaking Up Health Care Tech With Consumer-Powered Designs

When Care Innovations began developing its online Health Harmony platform that helps patients, their families and physicians share health data and educational information, it found itself divided on critical product development issues. That’s where Nielsen’s website optimization solutions came...