Insights

Video on Demand

Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.

From X-Rays to MBAs: The Next Wave of Digital Opportunities

From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best...

Connectivity has Canadian Consumers Increasingly Plugged In

If there are any doubts that connectivity is increasingly affecting consumer behaviors and beliefs, the data should quickly put them to rest. But how important is our growing digital dependence? According to respondents in a recent Nielsen/IAB Canada study, the answer is very—and it’s only...