Nielsen Music 360 Canada Report
Music consumption in Canada continues to rise. Ninety-three percent of Canadians listen to music, up from 89% a year ago. This rise may be explained by the continuing move toward mobile consumption—over half the Canadian population are now listening to music via smartphone in a typical week. Listening on tablet devices has also increased, and is up to 30% for the general population and 38% for Millennials. Canadians are also spending longer listening to music—an average of 32 hours a week, up from 24. Streamers, meanwhile, tend to listen for 44 hours a week—at home, on the move and at work.