Hispanic women are a key growth engine of the U.S. female population and are expected to become 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.
Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...
Futbol has long reigned as the king of sports among Hispanics, but recent research shows that many Latinos in the U.S. are warming to American football and the NFL.
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.
According to the U.S. Entertainment Consumer Report, there is a strong correlation between income and entertainment spending. In fact, big earners seem to take an if you got it, spend it mentality when it comes to entertainment escapism.
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve.
With a relatively low cost of entry and a potentially high return on investment, the Asian-American market represents a significant growth opportunity for the nation’s businesses that sell goods and services. While population growth in the non-Hispanic White segment is slowing, Asian-American...
Stolichnaya teamed up with Sharethrough, the leading native social video distribution platform, to distribute the branded videos online so that their intended audience could organically discover and share the content. Both Stolichnaya and Sharethrough wanted real-time brand metrics to assess the...