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The Conference Board and Nielsen Launch The Demand Institute

Contacts: Ralph Piscitelli, The Conference Board, 212.339.0441 Jennifer Frighetto, Nielsen, 847.605.5686 NEW YORK – February 23, 2012 – The Conference Board and Nielsen Holdings N.V. (NYSE: NLSN) today announced the launch of The Demand Institute. Operated jointly by The Conference Board and...

NM Incite Social Media Brand Equity Ranking Q1 2012

Samsung Mobile Phones is at the top of the list of the top 20 brands that have most successfully generated social media buzz and positive online public sentiment, finds the Social Media Brand Equity Ranking (SMBER) index, launched by NM Incite, a Nielsen/McKinsey company.

Global Consumer Confidence Increases 1 Point in Q4 2011

Contact:Jennifer Frighetto 847.605.5686 EUROPEAN CONFIDENCE FALLS IN 24 OF 27 MEASURED COUNTRIES NEW YORK – February 7, 2012 – Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region’s 27 measured markets, according to...

Nielsen Reports 4th Quarter and Full-Year 2011 Results

Certain Non-GAAP Measures We use the non-GAAP financial measures discussed below to evaluate the results of our operations. We believe that the presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends related to our results of...

Nielsen Informate Mobile Insights – Volume 2

The Indian smartphone landscape is fast evolving and so is their usage. Nielsen Informate Mobile Insights uncovered interesting evolutionary trends that are setting the tone for the future.

India’s Affluent Consumers Prefer Larger Pack Sizes to Combat Inflation

During inflationary times, more affluent, Indian shoppers prefer larger packs for consumer products rather than seasonal sales in order to economize. These were the findings of a new study by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

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