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Global Ad Spend Increased 3.1% in Q1 2012 | Nielsen

Middle East, Africa and Latin America Leading Growth New York, NY – June 28, 2012 – After a strong finish to 2011, global advertising spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same period last year, according to Nielsen’s quarterly Global AdView Pulse...

The Rise of Multi-SIM Users

A new study into the usage and popularity of dual SIM handsets and multi-SIM cards reveals that 71 million subscribers use Multiple SIM cards across India.

Shopper-tunity: Riding the Shopping Cart to Marketing Success in 2012

The growth of India’s FMCG (Fast Moving Consumer Goods) retailed through MT (Modern Trade) is outpacing the growth of FMCG products in GT (General Trade) and has accelerated in the last quarter of 2011, resulting in a 100 basis point jump in MT’s share of overall trade.

Global Consumer Confidence Increases Five Points to 94 in Q1 2012

More than Half (57%) of Consumers Surveyed Say They Are in a Recession, Down from 64% in Q4 2011 Consumers Around the World Cite Improved Job Prospects and Personal Finances Discretionary Spending and Saving Increase Across All Sectors Reviewed CONTACT: Jennifer Frighetto, 847.605.5686 NEW YORK –...

Tata Motors tops Nielsen’s Corporate Image Monitor study

Tata Motors tops the latest round of the Nielsen’s Corporate Image Monitor survey, that measures the reputation of leading corporates basis certain attributes. Aditya Birla Group, Bharti Airtel, Reliance Industries Limited and Tata Steel follow to round off the top five.

Multiple SIM card usage set to surge

71 million subscribers use Multiple SIM cards across India, reveals a new study by Nielsen. The study also found that among 14 percent of Multi-SIM card users who plan to buy a new handset, 75 percent would go for a dual SIM card handset.

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For press inquiries about Nielsen’s insights, please contact Gillian Mosher.