Press Releases
Nielsen Included for the Second Year on Stock Indices Recognizing Leading Companies
The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.
Spotify Deepens Relationship With Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform
Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S., Germany, U.K., Australia, Canada, Japan, Mexico, Netherlands, Spain, and France.
Nielsen’s Connected Partner Program Becomes the Industry’s Largest Curated Partner Community for FMCG Retailers and Manufacturers
With three additions, Nielsen’s Connected Partner Program is now the industry’s largest curated community of partners for retailers and manufacturers in the fast- moving consumer goods space.
Nielsen Expands Connected Partner Program in Canada
Nielsen Canada announced an expansion of its Connected Partner Program by adding three Connected Partners: Planalytics, Prevedere and Profitero.
Nielsen Advances in Ranking for Top Companies for Diversity and Inclusion for Fifth Consecutive Year
Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with...
Nielsen Launches Connected Partner Program in Canada, Opening Data to Connected Partners on a Broad Scale
Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners and utilize the most robust measurement data in the world.
Global Brands Are Winning the Battle for Consumers' Hearts and Minds
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning...
Nielsen Completes Acquisition of Visual IQ
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Agrees to Acquire Visual IQ
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
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