Press Releases
Nielsen Launches Connected Partner Program in Canada, Opening Data to Connected Partners on a Broad Scale
Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners and utilize the most robust measurement data in the world.
Global Brands Are Winning the Battle for Consumers’ Hearts and Minds
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning...
Nielsen Completes Acquisition of Visual IQ
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Agrees to Acquire Visual IQ
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Consumer Technology Veteran Guerrino De Luca Joins Nielsen Board of Directors
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and...
Nielsen Launches New Esports Business to Help Define and Quantify Value for the Competitive Gaming Market
Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.
Global Consumer Confidence Increases as Optimism Continues to Rise in Many Markets
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
Nielsen Teams Up With the Canadian Country Music Association for the 2017 CCMA Awards
Nielsen and the Canadian Country Music Association (CCMA) today announced that Nielsen is serving as the ex-clusive data provider for Canada’s biggest country music awards show by supporting the balloting and selection process of the 2017 nominations with its trusted music data and insights...
Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand
vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.
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