Although the Swiss e-commerce market is still small (2% of total FMCG retail sales), there’s hardly any doubt that this share will grow strongly in the coming years. The combination of Swiss’ consumers high purchasing power and affinity with technology almost guarantees that this channel will flourish, potentially at a stronger pace than in other markets.
Are there growth opportunities for Swiss products in the Middle East? How strongly is the confectionery market growing in China and Indonesia and which manufacturers and brands dominate these markets? Consumers today are more connected than ever before, and both local and global brands are eager to catch their attention.
While sales in traditional retail trade in Switzerland stagnated, "On The Go" shop formats continue to grow. Retailers have already recognized this potential and are responding to it with an increasing number of convenience stores.
Consumer confidence remains quite strong in Switzerland, one index point away from 100. Confidence contracted, however, from the first quarter, where it was measured at 104 points. Currently, Switzerland’s confidence level is 12 points above the European average of 87.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
The central theme of the Retail Trade Conference, which took place for the seventh time as a cooperation between Nielsen Switzerland and Fuhrer & Hotz Excellence in Retailing, is the balancing act between digitization in online and offline commerce as well as the return to "humanity" at the POS.
Consumer confidence in Switzerland increased in the first quarter of 2018 compared to the fourth quarter of 2017. This is shown by the Consumer Confidence Index, which stood at 104 index points in the first quarter of 2018. Consumer confidence has thus increased by five index points compared to the previous quarter and is currently 18 points above the European average of 86 points.
The Swiss FMCG sector has seen similar trends this quarter to those experienced in 2017. There was some slight growth in average price levels amidst declines in volume. This translates into - 0.6% sales decline.
In Western Europe, the 11 countries total FMCG size is 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK. Learn about the biggest growth drivers of Euro FMCG growth.
Most retailers and fast-moving consumer goods (FMCG) manufacturers tell us that today, growth is hard to find. Landscape shifts an d changing consumer habits are making it harder for brands to succeed.
Irish butter, French hand cream, American cat food - and all this with a good feeling. Be it food, cosmetics or household products: for most consumer goods, national borders hardly play a role for consumers in Switzerland. Dairy products are the only exception.
In times of increasing sales and ROI pressure, a recurring challenge centres on how brands demonstrate ROI through existing sponsorship involvements. For the first time, Nielsen offers a unique service in Switzerland that meets this need.
Die Schweizer schauen optimistisch in die Zukunft. 57% beurteilen ihre Jobaussichten als (sehr) gut - 56% sagen dies über ihre persönlichen Finanzen. Dies resultiert in einem Consumer Confidence Index von 97 Punkten (identisch zum 3. Quartal 2016).
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Africa’s vast potential is the stuff of investors’ dreams, but capitalizing on that opportunity is less about identifying or quantifying prospects and more about execution stemming from knowledge, insights and data to enable on-the-ground success.
Nielsen Switzerland consumer panel has enabled deep dive analyses of shopper behavior since 1999. It is delivering actionable insights in order to plan and adapt marketing and sales activities. Mid-2018 Nielsen consumer panel is going to become bigger and better by using state of the art technology.
CPS, YTD, MAT…SOS?! Welcome to the world of Nielsen! For those of you with a vague (or absolutely no) idea of what we do, our ‘Facts and Fundamentals’ and Answers Desktop Software trainings will provide the perfect introduction on how to use and interpret our data.