With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
The central theme of the Retail Trade Conference, which took place for the seventh time as a cooperation between Nielsen Switzerland and Fuhrer & Hotz Excellence in Retailing, is the balancing act between digitization in online and offline commerce as well as the return to "humanity" at the POS.
The Swiss FMCG sector has seen similar trends this quarter to those experienced in 2017. There was some slight growth in average price levels amidst declines in volume. This translates into - 0.6% sales decline.
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?
It’s that time of the year again! On Wednesday, the 2nd of May 2018, Nielsen and Fuhrer & Hotz will once again co-host the prestigious ‘Schweizer Detailhandelstagung 2018’.
Irish butter, French hand cream, American cat food - and all this with a good feeling. Be it food, cosmetics or household products: for most consumer goods, national borders hardly play a role for consumers in Switzerland. Dairy products are the only exception.
Most retailers and fast-moving consumer goods (FMCG) manufacturers tell us that today, growth is hard to find. Landscape shifts an d changing consumer habits are making it harder for brands to succeed.
In Western Europe, the 11 countries total FMCG size is 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK. Learn about the biggest growth drivers of Euro FMCG growth.
Convenience, Sponsorshop, Schweizer Detailhandelstagung 2018. Plus: Reports for free.
The number of commuters at swiss train stations has increased dramatically over the last few years. Correspondingly, on-the-go consumption at train stations has increased in tandem.
In times of increasing sales and ROI pressure, a recurring challenge centres on how brands demonstrate ROI through existing sponsorship involvements. For the first time, Nielsen offers a unique service in Switzerland that meets this need.