There’s no mistaking the impact the holidays have on consumer behavior: they inspire goodwill toward one another, trigger a fervent rash of consumerism and prompt us to swill egg-based cocktails. And with Christmas just one day away, holiday music has overtaken the radio airwaves to put millions of Americans in the spirit of the season before the dawn of a New Year.
With Thanksgiving officially in the rearview mirror, the airwaves over the next five weeks will undoubtedly have a different ring to them than they did the rest of the year. It’s the holidays, which means that all of the traditions, habits and lifestyle changes that we’re accustomed to this time of year will quickly take center stage—including what we listen to on the radio.
There’s no mistaking the impact that a change in seasons has on consumer behavior. And in looking at Nielsen’s portable people meter ratings each month, it’s clear that seasonality affects what audiences are listening to on the radio as well.