Featured Insights
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
The Esports Playbook: Maximizing Investment Through Understanding the Fans
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
Perspectives on Retail Technology Vol 2 Issue 2
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
Half Of Advertisers Will Increase Investment To Achieve Precision Marketing
Advertisers spend almost 60% of their marketing budget on improving their branding efforts
Almost all advertisers said they are most concerned of if their marketing campaigns successfully reached target audience
Gaming Gone Global: Keeping Tabs on Worldwide Trends
It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free...
Smartphone Producers Show Varied Performance in Q1 and First-tier Cities are Major Battlefields for High-end Handsets
Apple’s share rose by 0.94%. OPPO’s share soared by 1.27%, followed by Vivo(0.87%), Huawei(0.48%), and Gionee (0.21%), Samsung went down 1.76%
China Leading the Advance of On-Demand Video
84% of Chinese respondents watch some type of video-on-demand programming. 75% of respondents watch video-on-demand content at least once per week.
Tantalizing Trade Off: VOD Viewers Don’t Mind Watching Ads for Free Content
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.
Binge Bunch: Two-Thirds of Global VOD Viewers Say They Watch Multiple Episodes in a Single Sitting
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be...
Remote Control: VOD Puts Global Consumers in the Viewing Driver’s Seat
Not long ago, “watching TV” meant sitting in front of the screen in your living room, waiting for a favorite program to come on at a set time. Today, VOD programming options put the viewer in control of what they watch, when they watch and how they watch.
Video on Demand
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
Ads With Impact: What Messaging Themes Speak Loudest To Consumers?
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? Effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Millennials Are Most Trusting When it Comes to Advertising
Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to connect with us, earn our trust and deliver their message. So has all this media proliferation watered down the resonance of their messages?