Getting closer: Influencers help brands build more personal consumer connections
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.
Building better connections
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
Eurovision-ary: How performers capture the ears—and moods—of global audiences
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
Bridging the gap: Better audience targeting with context and behavior data
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Global marketers say building brand awareness is their top objective for the year ahead, followed very closely by new customer acquisition.
Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...
Nielsen Annual Marketing Report: Era of Alignment
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
Beyond martech: building trust with consumers and engaging where sentiment is high
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
CTV Has Expanded the Commercial Opportunities in the TV Landscape
The dramatic rise in global CTV adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are.
Tracking the Evolution of Global TV Viewing
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.