Newswire | The Cross-Platform Report: How Viewers Watch Time-Shifted Programming | Nielsen
How Viewers watch time-shifted programming: the ad value of marathon viewing, or the amount and value of the viewing behavior Beyond 7 and live programming broadcast.
State of the Media: The Nielsen Cross-Platform Report Q3 2012 | Nielsen
Updated October 15, 2013 With time-and-place-shifted viewing, viewers now have the power to bend time and space at their will. Through a pilot study, Nielsen measures the viewing of programs beyond seven, and up to 29 days. At the household level, Nielsen offers new insight into exactly how viewing...
Newswire | Does College Play a Role in Media Consumption? | Nielsen
Does College Play a Role in Media Consumption? The 18-24 year-old consumer demographic consumes media where it can, when it can.
Recycle More in 2013
As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...
Newswire | Exploring the Consumer Media Universe | Nielsen
Exploring the Consumer Media Universe – from televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun.