At Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based Alibaba, sat down to discuss how global companies are leveraging digital and big data for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.
As China began its meteoric rise, multinational companies from Europe and America established beachheads in the country, and did very well bringing Western products to the East.
In a series of recent reports, Nielsen identified three key consumer trends that are reshaping China’s financial market: Internet banking, digital payments and meeting the needs of aging consumers.
Despite research showing that two thirds of all new products fail, Nielsen delivers a roadmap for innovative products to stand out from the crowd and succeed in the highly-competitive Greater China market.
Chinese consumer confidence measured at 111 points in the second quarter of 2014. This marks the third consecutive quarter for this level of consumer confidence, according to latest findings from Nielsen Consumer Confidence Index Report.
A new report from Nielsen in partnership with the China Association of Automobile Manufacturers (CAAM), identifies four key innovative strategies to help automobile companies better meet the evolving needs of today’s changing Chinese consumers:
The mass-growth era, which featured year after year of double-digit GDP growth, is no longer a key theme of Chinese economic growth, Instead, what we see now is a more stable and healthy growth as an outcome of government adjustment.
As China’s investment-driven economy continues to transform into one driven by personal consumption, the country could see a boost in household consumption from today’s 35 percent of GDP to between 45 and 50 percent by 2020.
Mobile matters. Already a powerful presence, it continues to grow. But it is a new medium, and many of the measures brand marketers have come to rely on to guide their investments in other media are not present or not mature in mobile. Marketers must, however, resist the temptation to measure what...
When it comes to online shopping for cosmetics, Chinese consumers take their time and cover all the bases before they make their purchases. And in addition to spending hours looking for the right products and deals, their paths to purchase often include actively engaging and interacting with brands...