For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
The new energy market is entering a new era. Instead of being driven by favorable policies such as subsidies or license plates, its development model is shifting from policy orientation to market orientation with dramatic changes in its market structure and demands. In the future, competitiveness...
China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable...
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
When it comes to the most-valued loyalty-program benefits, monetary incentives top the list in every region. However, creating meaningful differentiation requires offering more than generic deals, and thinking beyond monetary perks can help brands stand out.
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
To find out how much attitudes about finances differ by age, we asked Gen Z, Millennial, Gen X, Baby Boomer and Silent Generation respondents about their saving strategies and debt decisions. It turns out that no matter the age, most of us need sound financial advice.
We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.
To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents.