Insights

Is it a Bird? A Plane? No! It’s Super Listeners!

Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and effectiveness. But on the radio, good things come in small packages. In addition to attracting more listeners, stations should focus on cultivating more loyal listeners. Those who tune in...

A Loyal Companion: Radio Remains a Great Way to Reach Local Consumers

Today’s consumers face a growing array of devices and ways to connect with content–giving them the option to connect anytime, anywhere—and marketers are scrambling to capture their attention. But in their mad dash to engage consumers, marketers have had a constant companion as new products...

Stabilize, Represent, Encode: The Kickoff to an Enhanced Audio Business

New business brings new opportunity, and Nielsen Audio, acquired at the end of September 2013, is doing just that. Today, Nielsen is sharing with clients and the industry the first in a series of investments we’ll be making in our newly acquired audio business in the second half of 2014. First,...

Three Things Radio Can Learn From Halloween

When you exclude the candy apples, miniature chocolate bars and belly aches, Halloween has quite a bit in common with radio. Think about it. It touches all age groups, all demographics and it doesn’t distinguish between the living and the undead. And when you think outside the box and consider...

Power in the Middle

Which group of radio listeners is most influential when it comes to radio ratings? For radio programmers, the questions don’t get much bigger. Intuitively, it would seem like the power listeners would fit the bill, given their extensive exposure during a typical week. Surprisingly, however,...

Radio by the Numbers – Fall 2013

Radio is a powerful medium that reaches millions of Americans each week—243 million in fact. Every generation listens to the radio, and all generations boast listener bases of more than 85 percent.

Audience Profiling and Delivering Meaningful Radio Content

Before smartphones and widespread Internet access, radio personalities had a different way to prepare for their shows. When it came time to plan for the next program, on-air talent often skimmed entertainment and pop culture magazines and combed through local and national newspapers to get a sense...

Every Day Matters

Not long after Nielsen portable people meter (PPM) was introduced, conversations with radio broadcasters about how every minute counts became fairly common. In the world of PPM, a listener’s detailed tuning habits are captured throughout the day, and it turns out listening is much more spread out...

Recycle More in 2013

As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...