More and more professional athletes are taking the courageous step to come out, publicly highlighting the connection between sports and the gay and lesbian community in important and unprecedented ways. Gay and lesbian consumers—professional athletes or not—are also sports enthusiasts off the...
As the sport of basketball and the NBA continue to grow in popularity in countries and continents around the world, it’s no wonder that the globalization of the sport has generated a widespread and diverse fan base. And it’s not just global at the fan level. In this year’s NBA finals, for...
Futbol has long reigned as the king of sports among Hispanics, but recent research shows that many Latinos in the U.S. are warming to American football and the NFL.
Nielsen Article - From Futbol to Football: How the NFL and Soccer are Competing for Hispanic American Viewership
According to Nielsen, in the US the Super Bowl is consistently among the most-watched television events each year.
To get a sense of which players have the most game—both on and off the court—a recent Nielsen and E-Poll N-Score study took a look at the most exciting active NBA players.
According to SocialGuide’s 2013 Super Bowl Advertising Report, 5.3 million people sent out 26.1 million tweets during the course of the entire game.
N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers.
How we watch and connect screens; here’s how media come together in living rooms across the U.S. to complete the Super Bowl experience.
A new Nielsen survey found that 91 percent of consumers planning to watch this Sunday’s game are also looking forward to watching the commercials.