Insights

Webinar: Changing Consumer Prosperity

In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.

Promotional Effectiveness: Learn to Optimize and Maximize Your Promotions

In today’s fragmented TV world, it’s critical to direct your promos at both new and existing viewers in order to get measurable returns. Every dollar, every ratings point, counts. Today’s promotions and creative services directors need strong evidence to make their case for using...

Webinar: Finding the Win Win in Promotional Spend

Managing and optimizing trade promotions is a constant challenge. Big investments, wasted promotional dollars and missed growth opportunities create a real pain point for both CPG marketers and their retail partners. Nielsen has developed a new framework to address these issues by understanding the...

Webinar: Boomers - Marketers Most Valuable Generation

In 5 years, 50 percent of the U.S. population will be 50+. Despite numbers of 80 million strong, they have been unaddressed by many marketers and advertisers since aging out of the popular 18-49 group. Why have some brands passed them by? What are others doing successfully for a group that is...