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Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

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The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

August 2026

Total day | Persons 2+

Copyright © 2026 The Nielsen Company (US), LLC. All Rights Reserved.

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Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

Oct. 12 – Oct. 18, 2026

Program NameRankMinutes (Millions)# of EpisodesStreaming Provider(s)
Below
1
1,299
6Netflix
Carrie (2026)
2
1,077
8Prime Video
The Diplomat
3
983
30Netflix
The Big Bang Theory
4
919
279HBO Max
Crystal Lake
5
774
8Peacock
Animals
6
756
1Netflix
Bluey
7
741
154Disney+
Spongebob Squarepants
8
714
336Paramount+
Grey's Anatomy
9
714
468Hulu | Netflix
NCIS
10
704
510Hulu | Netflix | Paramount+ | Pluto TV

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

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Top Broadcast TV Shows

Week of Oct. 26 – Nov. 01, 2026

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGtORIGINATOR
CBS NFL – NATIONAL (4:30P)
1
28,176
13.1CBS
NBC SUNDAY NIGHT FOOTBALL – EAGLES VS. COMMANDERS
2
19,015
9.3NBC
FOX NFL SUNDAY (1:00P)
3
16,457
7.6FOX
CBS NFL – REGIONAL (1:00P)
4
15,005
7.1CBS
FOX WORLD SERIES GAME 5
5
14,072
6.8FOX
FOX WORLD SERIES GAME 4
6
13,314
6.5FOX
FOOTBALL NT AMERICA PT 3
7
12,109
5.8NBC
MONDAY NIGHT FOOTBALL ON ABC – COWBOYS VS. EAGLES
8
10,685
5.7ABC
60 MINUTES
9
10,405
5.8CBS
ABC WORLD NEWS TONIGHT
10
8,454
5.1ABC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

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Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

Insights into the Olympic Games

Discover fan insights, sponsorship trends and influential athletes in our insights hub.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M
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The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M
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Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

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Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

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Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

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