Data Center

Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

October 2025

Total day | Persons 2+

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

Nov. 10 – Nov. 16, 2025

Program NameRankMinutes (Millions)# of EpisodesStreaming Provider(s)
Stranger Things
1
1,345
34Netflix
Frankenstein (2025)
2
1,107
1Netflix
The Beast in Me
3
952
8Netflix
All Her Fault
4
867
8Peacock
Grey's Anatomy
5
853
455Hulu | Netflix
NCIS
6
762
493Hulu | Netflix | Paramount+ | Pluto TV
Bluey
7
759
154Disney+
Gunsmoke
8
757
404Paramount+ | Peacock | Pluto TV
Bob's Burgers
9
713
299Hulu
The Secret Lives of Mormon Wives
10
651
29Hulu

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Top Broadcast TV Shows

Week of Dec. 01 – Dec. 07, 2025

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGtORIGINATOR
FOX NFL SUNDAY NATIONAL (4:35p)
1
27,943
12.8FOX
NBC SUNDAY NIGHT FOOTBALL – TEXANS VS. CHIEFS
2
21,762
11.1NBC
BIG 10 FOOTBALL CHAMPIONSHIP – INDIANA UNIV. VS. OHIO STATE
3
18,332
8.6FOX
FOX NFL SUNDAY REGIONAL (1:00p)
4
16,172
8.0FOX
SUNDAY NIGHT NFL PRE-KICKOFF
5
16,157
8.1NBC
SEC CHAMPIONSHIP – UNIV. GEORGIA VS. UNIV. ALABAMA
6
15,747
7.7ABC
CBS NFL SINGLE (1:00p)
7
14,616
7.3CBS
BIG 10 FOOTBALL CHAMPIONSHIP GAME KICKOFF
8
13,768
6.4FOX
THE OT
9
13,281
6.4FOX
FOOTBALL NIGHT AMERICA PT 3
10
11,278
5.7NBC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M

The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M

Quarterly US audio listening trends

Unlock the quarterly audience data that highlights how listeners are consuming ad-supported audio across platforms with The Record.

Talk to our team of experts.

Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

Our products can help you and your business

Let’s discuss your needs.