Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Oct. 05 – Oct. 11, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Carrie (2026) |
1
|
1,264 | 8 | Prime Video |
| Below |
2
|
1,187 | 6 | Netflix |
| East of Eden (2026) |
3
|
1,162 | 7 | Netflix |
| Ted Lasso |
4
|
943 | 44 | Apple TV |
| The Big Bang Theory |
5
|
812 | 279 | HBO Max |
| Bluey |
6
|
764 | 154 | Disney+ |
| Spongebob Squarepants |
7
|
737 | 336 | Paramount+ |
| Animals |
8
|
719 | 1 | Netflix |
| Mayor of Kingstown |
9
|
712 | 40 | Netflix | Paramount+ |
| Bob's Burgers |
10
|
626 | 307 | Hulu |
Oct. 05 – Oct. 11, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Carrie (2026) |
1
|
1,264 | 8 | Prime Video |
| Below |
2
|
1,187 | 6 | Netflix |
| East of Eden (2026) |
3
|
1,162 | 7 | Netflix |
| Ted Lasso |
4
|
943 | 44 | Apple TV |
| Mayor of Kingstown |
5
|
712 | 40 | Netflix | Paramount+ |
| Wonka's the Golden Ticket |
6
|
600 | 9 | Netflix |
| The Great British Baking Show |
7
|
441 441 | 118 | Netflix |
| Reacher |
8
|
433 433 | 32 | Prime Video |
| Ms. Rachel |
9
|
396 396 | 12 | Netflix |
| Percy Jackson & the Olympians |
10
|
365 365 | 16 | Disney+ | Netflix |
Oct. 05 – Oct. 11, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| The Big Bang Theory |
1
|
812 | 279 | HBO Max |
| Bluey |
2
|
764 | 154 | Disney+ |
| Spongebob Squarepants |
3
|
737 | 336 | Paramount+ |
| Bob's Burgers |
4
|
626 | 307 | Hulu |
| Grey's Anatomy |
5
|
620 | 467 | Hulu | Netflix |
| American Horror Story |
6
|
598 | 140 | Hulu |
| NCIS |
7
|
595 | 509 | Hulu | Netflix | Paramount+ | Pluto TV |
| Murder in a Small Town |
8
|
517 | 18 | Hulu | Netflix |
| The First 48 |
9
|
482 | 491 | Hulu | Netflix | Peacock | Pluto TV |
| Young Sheldon |
10
|
475 | 141 | HBO Max | Netflix |
Oct. 05 – Oct. 11, 2026
| Program Name | Rank | Minutes (Millions) | Streaming Provider(s) |
|---|---|---|---|
| Animals |
1
|
719 | Netflix |
| Doing Life |
2
|
428 | Netflix |
| Toy Story 5 |
3
|
357 | Disney+ |
| The Widower: 'Til Death Do Us Part |
4
|
273 273 | Netflix |
| Disclosure Day |
5
|
272 272 | Peacock |
| Coraline |
6
|
243 243 | HBO Max | Hulu | Peacock |
| The Breadwinner (2026) |
7
|
232 232 | Netflix |
| Ice Age |
8
|
226 226 | Hulu | Netflix | Prime Video |
| Ice Age: Collision Course |
9
|
222 222 | Hulu | Netflix |
| Ice Age: Dawn of the Dinosaurs |
10
|
219 219 | Hulu | Netflix |
SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Pluto TV, Starz), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Streaming platforms featured in the Streaming Top 10 charts include only those streaming providers with program-level data in specific Nielsen reporting systems. However, viewing data are inclusive of streaming viewership to all platforms beyond the listed providers.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Streaming Content Ratings
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Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Oct. 12 – Oct. 18, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL – NATIONAL (4:45P) |
1
|
26,368 | 11.8 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – COWBOYS VS. PACKERS |
2
|
24,656 | 11.6 | NBC |
| THURSDAY NIGHT FOOTBALL – SEAHAWKS VS. BRONCOS |
3
|
16,256 | 7.0 | PRIME VIDEO |
| FOX NFL SUNDAY – SINGLE (1:00P) |
4
|
14,480 | 6.7 | FOX |
| CBS NFL – REGIONAL (1:00P) |
5
|
14,288 | 6.8 | CBS |
| FOOTBALL NT AMERICA PT 3 |
6
|
13,526 | 6.2 | NBC |
| MONDAY NIGHT FOOTBALL ON ABC – BILLS VS. RAMS |
7
|
11,024 | 5.8 | ABC |
| BIG NOON SATURDAY – BIG10 – OHIO ST. VS. INDIANA |
8
|
10,376 10,376 | 4.8 | FOX |
| 60 MINUTES |
9
|
9,569 9,569 | 5.2 | CBS |
| SATURDAY NIGHT FOOTBALL – NOTRE DAME VS. BRIGHAM YOUNG |
10
|
9,157 9,157 | 4.1 | ABC |
Week of Oct. 12 – Oct. 18, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL – NATIONAL (4:45P) |
1
|
26,368 | 11.8 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – COWBOYS VS. PACKERS |
2
|
24,656 | 11.6 | NBC |
| FOX NFL SUNDAY – SINGLE (1:00P) |
3
|
14,480 | 6.7 | FOX |
| CBS NFL – REGIONAL (1:00P) |
4
|
14,288 | 6.8 | CBS |
| FOOTBALL NT AMERICA PT 3 |
5
|
13,526 | 6.2 | NBC |
| MONDAY NIGHT FOOTBALL ON ABC – BILLS VS. RAMS |
6
|
11,024 | 5.8 | ABC |
| BIG NOON SATURDAY – BIG10 – OHIO ST. VS. INDIANA |
7
|
10,376 10,376 | 4.8 | FOX |
| 60 MINUTES |
8
|
9,569 9,569 | 5.2 | CBS |
| SATURDAY NIGHT FOOTBALL – NOTRE DAME VS. BRIGHAM YOUNG |
9
|
9,157 9,157 | 4.1 | ABC |
| ABC WORLD NEWS TONIGHT |
10
|
8,356 8,356 | 5.0 | ABC |
Week of Oct. 12 – Oct. 18, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL REGULAR SEASON – BILLS VS. RAMS |
1
|
7,649 | 3.5 | ESPN |
| MLB NL CHAMPIONS SERIES – BREWERS VS. DODGERS GM 3 |
2
|
6,461 | 3.1 | FOX SPORTS 1 |
| MLB NL CHAMPIONS SERIES – BREWERS VS. DODGERS GM 4 |
3
|
6,135 | 2.9 | FOX SPORTS 1 |
| NFLN EXCLUSIVE GAME – TEXANS VS. JAGUARS |
4
|
5,846 | 2.6 | NFL NETWORK |
| MLB ALCS – GUARDIANS VS. RAYS GM2 |
5
|
3,933 | 1.9 | TBS NETWORK |
| COLLEGE FOOTBALL PRIME – FLORIDA ST. VS. MIAMI |
6
|
3,552 | 1.5 | ESPN |
| COLLEGE FOOTBALL AFT – AUBURN VS. GEORGIA |
7
|
3,456 | 1.5 | ESPN |
| MLB ALCS – GUARDIANS VS. RAYS GM4 |
8
|
3,225 | 1.6 | TBS NETWORK |
| MONDAY NIGHT POSTGAME |
9
|
3,118 | 1.6 | ESPN |
| MONDAY NIGHT KICKOFF |
10
|
2,975 2,975 | 1.4 | ESPN |
Week of Sep. 28 – Oct. 04, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| WHEEL OF FORTUNE |
1
|
8,832 | 4.9 | CBS MEDIA VENTURES |
| JEOPARDY |
2
|
8,296 | 4.8 | CBS MEDIA VENTURES |
| FAMILY FEUD |
3
|
7,581 | 4.7 | CBS MEDIA VENTURES |
| JUDGE JUDY |
4
|
5,133 | 3.4 | CBS MEDIA VENTURES |
| INSIDE EDITION |
5
|
2,974 2,974 | 1.9 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
6
|
2,843 2,843 | 1.8 | CBS MEDIA VENTURES |
| WEEKEND ADVENTURE |
7
|
2,825 2,825 | 1.9 | HMPG/DADT |
| LIVE WITH KELLY AND MARK |
8
|
2,454 2,454 | 1.6 | DISNEY ABC DOMEST TV |
| HOT BENCH |
9
|
2,249 2,249 | 1.5 | CBS MEDIA VENTURES |
| FAMILY FEUD (WKND) |
10
|
2,208 2,208 | 1.4 | CBS MEDIA VENTURES |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$117.1 | 9.7 | HEALTHCARE |
| VERIZON COMMUNICATIONS INC |
2
|
$108.8 | 4.4 | BUSINESS & CONSUMER SVCS |
| JOHNSON & JOHNSON |
3
|
$98.5 | 3.2 | HEALTHCARE |
| HONDA MOTOR CO LTD |
4
|
$87.1 | 1.1 | AUTOMOTIVE |
| FOX CORP |
5
|
$85.7 | 2.8 | PUBLISHING & MEDIA |
| GENERAL MOTORS CO |
6
|
$80.8 | 1.9 | AUTOMOTIVE |
| BERKSHIRE HATHAWAY INC |
7
|
$75.4 | 2.5 | INSURANCE & REAL ESTATE |
| YUM! BRANDS INC |
8
|
$73.5 | 3.0 | ENTERTAINMENT & AMUSEMENTS |
| INTUIT INC |
9
|
$71.3 | 3.7 | COMPUTERS, OFF. EQUIP. & STATIONERY |
| ROARK CAPITAL GROUP INC |
10
|
$66.0 | 5.7 | ENTERTAINMENT & AMUSEMENTS |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
1
|
$13.8 | 408.7 | HEALTHCARE |
| BRAND GROUP LLC |
2
|
$9.7 | 15.7 | DIRECT RESPONSE PRODUCTS |
| AT&T INC |
3
|
$8.9 | 431.4 | BUSINESS & CONSUMER SVCS |
| PARKINSONS FNDN INC |
4
|
$8.2 | 86.4 | BUSINESS & CONSUMER SVCS |
| SANDY HOOK PROMISE FNDN INC |
5
|
$8.1 | 48.1 | BUSINESS & CONSUMER SVCS |
| ALLSTATE CORP |
6
|
$7.3 | 119.3 | INSURANCE & REAL ESTATE |
| AMERICAN SOCIETY PRVT CRLY ANLS INC |
7
|
$7.3 | 151.9 | BUSINESS & CONSUMER SVCS |
| BLOOD CANCER UNITED INC |
8
|
$7.0 | 4.5 | BUSINESS & CONSUMER SVCS |
| TOYOTA MOTOR CORP |
9
|
$6.6 | 200.3 | AUTOMOTIVE |
| MCDONALDS CORP |
10
|
$6.2 | 444.8 | ENTERTAINMENT & AMUSEMENTS |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$49.8 | 2.4 | AUTOMOTIVE |
| GENERAL MOTORS CO |
2
|
$48.0 | 3.3 | AUTOMOTIVE |
| MORGAN & MORGAN PA |
3
|
$36.0 | 2.9 | BUSINESS & CONSUMER SVCS |
| COMCAST CORP |
4
|
$25.8 | 1.1 | BUSINESS & CONSUMER SVCS |
| FORD MOTOR CO |
5
|
$22.9 | 1.4 | AUTOMOTIVE |
| ABBVIE INC |
6
|
$22.6 | 0.7 | HEALTHCARE |
| HYUNDAI MOTOR CO |
7
|
$22.0 | 1.3 | AUTOMOTIVE |
| INVESTINDUSTRIAL INC |
8
|
$21.2 | 0.3 | BUSINESS & CONSUMER SVCS |
| UNITED STATES GOVERNMENT |
9
|
$20.8 | 0.8 | BUSINESS & CONSUMER SVCS |
| DRS OWN LLC |
10
|
$20.5 | 1.5 | RETAIL |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| RTG FURNITURE CORP |
1
|
$2.2 | 159.0 | RETAIL |
| SEARCHLIGHT CAPITAL PARTNERS LP |
2
|
$1.6 | 208.2 | PUBLISHING & MEDIA |
| UNITEDHEALTH GROUP INC |
3
|
$1.5 | 52.4 | INSURANCE & REAL ESTATE |
| NEW YORK STATE OF |
4
|
$1.5 | 171.3 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
5
|
$1.4 | 120.6 | BUSINESS & CONSUMER SVCS |
| PHYSICIANS MUTUAL INSURANCE CO |
6
|
$1.4 | 41.2 | INSURANCE & REAL ESTATE |
| TOYOTA MOTOR CORP |
7
|
$1.4 | 109.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
8
|
$1.3 | 80.8 | HEALTHCARE |
| NISSAN MOTOR CO LTD |
9
|
$1.3 | 123.6 | AUTOMOTIVE |
| COMCAST CORP |
10
|
$1.2 | 67.9 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended October 17, 2026 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Call of Duty: Modern Warfare 4 (2026) | 2 | 2 |
| Monster Hunter Wilds | 3 | 6 |
| The Legend of Zelda: Ocarina of Time | 4 | 7 |
| Marvel's Wolverine | 5 | 3 |
| EA Sports Madden NFL 27 | 5 | 11 |
| Grand Theft Auto V (PS5, Xbox Series X) | 7 | 4 |
| Grand Theft Auto V (PS4, Xbox One, PC) | 7 | 5 |
| Fortnite | 7 | 9 |
| Fable | 7 | 11 |
Source: Nielsen Video Games Tracking
