Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Oct. 06 – Oct. 12, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Monster: The Ed Gein Story |
1
|
2,308 | 8 | Netflix |
| Love Is Blind |
2
|
1,112 | 120 | Netflix |
| NCIS |
3
|
858 858 | 488 | Hulu / Netflix / Paramount+ |
| Spongebob Squarepants |
4
|
819 819 | 323 | Paramount+ |
| KPop Demon Hunters |
5
|
808 808 | 1 | Netflix |
| Law & Order |
6
|
755 755 | 487 | Hulu / Peacock |
| Bluey |
7
|
742 742 | 154 | Disney+ |
| Grey's Anatomy |
8
|
720 720 | 450 | Hulu / Netflix |
| Bob's Burgers |
9
|
700 700 | 295 | Hulu |
| Law & Order: Special Victims Unit |
10
|
683 683 | 578 | Hulu / Peacock |
Oct. 06 – Oct. 12, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Monster: The Ed Gein Story |
1
|
2,308 | 8 | Netflix |
| Love Is Blind |
2
|
1,112 | 120 | Netflix |
| Halo |
3
|
517 517 | 17 | Netflix / Paramount+ |
| Is It Cake? Halloween |
4
|
512 512 | 4 | Netflix |
| Tulsa King |
5
|
509 509 | 23 | Paramount+ |
| Wayward |
6
|
505 505 | 8 | Netflix |
| The Great British Baking Show |
7
|
474 474 | 111 | Netflix |
| Boots |
8
|
434 434 | 8 | Netflix |
| Wednesday |
9
|
426 426 | 16 | Netflix |
| Peacemaker |
10
|
398 398 | 16 | HBO Max |
Oct. 06 – Oct. 12, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| NCIS |
1
|
858 | 488 | Hulu / Netflix / Paramount+ |
| Spongebob Squarepants |
2
|
819 | 323 | Paramount+ |
| Law & Order |
3
|
755 | 487 | Hulu / Peacock |
| Bluey |
4
|
742 | 154 | Disney+ |
| Grey's Anatomy |
5
|
720 | 450 | Hulu / Netflix |
| Bob's Burgers |
6
|
700 | 295 | Hulu |
| Law & Order: Special Victims Unit |
7
|
683 | 578 | Hulu / Peacock |
| Family Guy |
8
|
625 | 454 | Hulu |
| The Big Bang Theory |
9
|
606 | 281 | HBO Max |
| Gunsmoke |
10
|
601 | 404 | Paramount+ / Peacock |
Oct. 06 – Oct. 12, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| KPop Demon Hunters |
1
|
808 | Netflix |
| The Woman in Cabin 10 |
2
|
481 | Netflix |
| Play Dirty |
3
|
378 | Prime Video |
| How to Train Your Dragon |
4
|
346 | Peacock |
| The Maze Runner |
5
|
270 270 | Netflix |
| Despicable Me 3 |
6
|
264 264 | Netflix |
| About My Father |
7
|
252 252 | Netflix |
| Caramelo |
8
|
250 250 | Netflix |
| Maze Runner: The Scorch Trials |
9
|
235 235 | Netflix |
| My Father, the BTK Killer |
10
|
216 216 | Netflix |
SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Starz), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Streaming platforms featured in the Streaming Top 10 charts include only those SVOD providers with program-level data in specific Nielsen reporting systems. However, viewing data are inclusive of viewing to all platforms beyond the listed SVOD providers.
Related Insights
Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Streaming Content Ratings
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Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Nov. 03 – Nov. 09, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| FOX NFL SUNDAY NATIONAL (4:25p) |
1
|
23,113 | 11.0 | FOX |
| NBC SUNDAY NIGHT FOOTBALL – STEELERS VS. CHARGERS |
2
|
18,588 | 9.6 | NBC |
| CBS NFL SINGLE (1:00p) |
3
|
18,209 | 8.6 | CBS |
| SUNDAY NIGHT NFL PRE-KICK OFF |
4
|
15,455 | 7.7 | NBC |
| THURSDAY NIGHT FOOTBALL – RAIDERS VS. BRONCOS |
5
|
13,930 | 6.4 | PRIME VIDEO |
| FOX NFL SUNDAY REGIONAL (1:00p) |
6
|
13,400 | 6.7 | FOX |
| FOOTBALL NT AMERICA PT 3 |
7
|
10,866 | 5.5 | NBC |
| THE OT |
8
|
10,324 | 5.0 | FOX |
| MONDAY NIGHT FOOTBALL ON ABC – CARDINALS VS. COWBOYS |
9
|
9,645 | 5.3 | ABC |
| TRACKER |
10
|
7,969 7,969 | 4.5 | CBS |
Week of Nov. 03 – Nov. 09, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| FOX NFL SUNDAY NATIONAL (4:25p) |
1
|
23,113 | 11.0 | FOX |
| NBC SUNDAY NIGHT FOOTBALL – STEELERS VS. CHARGERS |
2
|
18,588 | 9.6 | NBC |
| CBS NFL SINGLE (1:00p) |
3
|
18,209 | 8.6 | CBS |
| SUNDAY NIGHT NFL PRE-KICK OFF |
4
|
15,455 | 7.7 | NBC |
| FOX NFL SUNDAY REGIONAL (1:00p) |
5
|
13,400 | 6.7 | FOX |
| FOOTBALL NT AMERICA PT 3 |
6
|
10,866 | 5.5 | NBC |
| THE OT |
7
|
10,324 | 5.0 | FOX |
| MONDAY NIGHT FOOTBALL ON ABC – CARDINALS VS. COWBOYS |
8
|
9,645 | 5.3 | ABC |
| TRACKER |
9
|
7,969 7,969 | 4.5 | CBS |
| 60 MINUTES |
10
|
7,569 7,569 | 4.3 | CBS |
Week of Nov. 03 – Nov. 09, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL REGULAR SEASON – CARDINALS VS. COWBOYS |
1
|
5,965 | 2.8 | ESPN |
| NFLN EXCLUSIVE GAME – BERLIN GAME FALCONS VS. COLTS |
2
|
5,756 | 2.9 | NFL NETWORK |
| THE FIVE (MON) |
3
|
3,901 | 2.3 | FOX NEWS CHANNEL |
| THE FIVE (TUE) |
4
|
3,805 | 2.2 | FOX NEWS CHANNEL |
| MONDAY NIGHT KICKOFF |
5
|
3,543 | 1.9 | ESPN |
| THE FIVE (WED) |
6
|
3,536 | 2.1 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME |
7
|
3,450 | 2.0 | FOX NEWS CHANNEL |
| THE FIVE (FRI) |
8
|
3,301 | 1.9 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
9
|
3,292 | 1.9 | FOX NEWS CHANNEL |
| NFL GAMEDAY FINAL POST |
10
|
3,292 | 1.7 | NFL NETWORK |
Week of Oct. 20 – Oct. 26, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| JEOPARDY |
1
|
7,584 | 4.5 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE |
2
|
7,173 | 4.1 | CBS MEDIA VENTURES |
| FAMILY FEUD |
3
|
6,917 | 4.3 | CBS MEDIA VENTURES |
| ESPN NFL REGULAR SEASON 2 |
4
|
6,822 | 3.7 | ESPN |
| JUDGE JUDY |
5
|
5,184 | 3.5 | CBS MEDIA VENTURES |
| WEEKEND ADVENTURE |
6
|
3,095 | 2.1 | HMPG/DADT |
| DATELINE (WKLY) |
7
|
2,997 | 2.3 | NBC UNIVERSAL |
| INSIDE EDITION |
8
|
2,976 2,976 | 1.8 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
9
|
2,488 2,488 | 1.6 | CBS MEDIA VENTURES |
| ACCESS HOLLYWOOD (WKND) |
10
|
2,451 2,451 | 1.6 | NBC UNIVERSAL |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| BERKSHIRE HATHAWAY INC |
1
|
$94.4 | 3.3 | INSURANCE & REAL ESTATE |
| VERIZON COMMUNICATIONS INC |
2
|
$91.6 | 3.7 | BUSINESS & CONSUMER SVCS |
| PROGRESSIVE CORP |
3
|
$89.7 | 5.3 | INSURANCE & REAL ESTATE |
| ABBVIE INC |
4
|
$84.3 | 6.4 | HEALTHCARE |
| ALLSTATE CORP |
5
|
$67.0 | 2.6 | INSURANCE & REAL ESTATE |
| NATIONAL FOOTBALL LEAGUE |
6
|
$65.9 | 1.4 | BUSINESS & CONSUMER SVCS |
| ALPHABET INC |
7
|
$57.6 | 1.8 | PUBLISHING & MEDIA |
| FOX CORP |
8
|
$52.7 | 2.8 | PUBLISHING & MEDIA |
| DEUTSCHE TELEKOM AG |
9
|
$51.7 | 3.9 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO |
10
|
$50.4 | 8.6 | TOILETRIES & COSMETICS |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| LOREAL SA |
1
|
$9.5 | 1,065.1 | TOILETRIES & COSMETICS |
| JOHNSON & JOHNSON |
2
|
$9.4 | 489.1 | HEALTHCARE |
| CONSTELLATION BRANDS INC |
3
|
$7.4 | 737.9 | BEER & WINE |
| PROCTER & GAMBLE CO |
4
|
$6.1 | 723.0 | SOAPS, CLEANSERS & POLISHES |
| VERIZON COMMUNICATIONS INC |
5
|
$6.1 | 338.5 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO |
6
|
$5.3 | 614.1 | TOILETRIES & COSMETICS |
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
7
|
$5.2 | 187.3 | HEALTHCARE |
| UNILEVER |
8
|
$5.1 | 517.9 | TOILETRIES & COSMETICS |
| PROCTER & GAMBLE CO |
9
|
$5.1 | 675.4 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| GSK PLC |
10
|
$5.1 | 248.1 | HEALTHCARE |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$54.5 | 3.1 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$42.1 | 2.2 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$28.9 | 1.7 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
4
|
$26.1 | 1.4 | AUTOMOTIVE |
| MORGAN & MORGAN PA |
5
|
$25.4 | 2.1 | BUSINESS & CONSUMER SVCS |
| AT&T INC |
6
|
$19.0 $19.0 | 1.2 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
7
|
$16.0 $16.0 | 0.7 | BUSINESS & CONSUMER SVCS |
| DRS OWN LLC |
8
|
$16.0 $16.0 | 1.2 | RETAIL |
| COMCAST CORP |
9
|
$15.2 $15.2 | 0.7 | PUBLISHING & MEDIA |
| UNITED STATES GOVERNMENT |
10
|
$15.1 $15.1 | 0.6 | BUSINESS & CONSUMER SVCS |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$2.6 | 145.2 | AUTOMOTIVE |
| GENERAL MOTORS CO |
2
|
$1.7 | 100.0 | AUTOMOTIVE |
| COMCAST CORP |
3
|
$1.7 | 82.5 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD |
4
|
$1.7 | 111.3 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
5
|
$1.6 | 93.7 | AUTOMOTIVE |
| CALIFORNIA STATE OF |
6
|
$1.5 | 91.1 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
7
|
$1.5 | 65.8 | HEALTHCARE |
| AT&T INC |
8
|
$1.5 | 100.2 | RETAIL |
| CHARTER COMMUNICATIONS INC |
9
|
$1.3 | 99.3 | AUTOMOTIVE |
| NEW YORK STATE OF |
10
|
$1.3 | 107.0 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended November 8, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Call of Duty: Black Ops 7 | 2 | 2 |
| Battlefield 6 | 3 | 3 |
| The Outer Worlds 2 | 4 | 4 |
| Minecraft | 5 | 6 |
| NBA 2K26 | 6 | 5 |
| Elden Ring | 6 | 25 |
| Fortnite | 8 | 6 |
| EA Sports Madden NFL 26 | 8 | 11 |
| Marvel's Spider-Man 2 | 8 | 25 |
| Football Manager 2026 | 8 | 25 |
| Marvel Cosmic Invasion | 8 | 25 |
Source: Nielsen Video Games Tracking
