Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Aug. 25 – Aug. 31, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| KPop Demon Hunters |
1
|
1,115 | 1 | Netflix |
| The Thursday Murder Club |
2
|
1,031 | 1 | Netflix |
| My Life with the Walter Boys |
3
|
987 | 20 | Netflix |
| Katrina: Come Hell or High Water |
4
|
911 | 3 | Netflix |
| Wednesday |
5
|
870 | 12 | Netflix |
| Bluey |
6
|
859 | 154 | Disney+ |
| Spongebob Squarepants |
7
|
769 | 323 | Paramount+ |
| The Summer I Turned Pretty |
8
|
717 | 23 | Prime Video |
| Thunderbolts |
9
|
702 | 1 | Disney+ |
| Extant |
10
|
702 | 26 | Netflix / Paramount+ |
Aug. 25 – Aug. 31, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| My Life with the Walter Boys |
1
|
987 | 20 | Netflix |
| Katrina: Come Hell or High Water |
2
|
911 | 3 | Netflix |
| Wednesday |
3
|
870 | 12 | Netflix |
| The Summer I Turned Pretty |
4
|
717 | 23 | Prime Video |
| Love Island |
5
|
456 | 247 | Peacock |
| The Terminal List: Dark Wolf |
6
|
436 | 3 | Prime Video |
| King Of The Hill |
7
|
424 | 268 | Hulu |
| Hostage |
8
|
423 | 5 | Netflix |
| The Hunting Wives |
9
|
376 376 | 8 | Netflix |
| Alien Earth |
10
|
326 326 | 4 | Hulu |
Aug. 25 – Aug. 31, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Bluey |
1
|
859 | 154 | Disney+ |
| Spongebob Squarepants |
2
|
769 | 323 | Paramount+ |
| Extant |
3
|
702 | 26 | Netflix / Paramount+ |
| Family Guy |
4
|
650 | 453 | Hulu |
| Animal Kingdom |
5
|
643 | 75 | Netflix |
| Paw Patrol |
6
|
634 | 318 | Netflix / Paramount+ |
| Grey's Anatomy |
7
|
608 | 449 | Hulu / Netflix |
| Bob's Burgers |
8
|
584 | 293 | Hulu |
| The Big Bang Theory |
9
|
573 | 281 | HBO Max |
| Blindspot |
10
|
500 | 101 | Netflix |
Aug. 25 – Aug. 31, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| KPop Demon Hunters |
1
|
1,115 | Netflix |
| The Thursday Murder Club |
2
|
1,031 | Netflix |
| Thunderbolts |
3
|
702 | Disney+ |
| Transformers: Rise of the Beasts |
4
|
535 | Netflix / Paramount+ |
| Unknown Number: The High School Catfish |
5
|
376 376 | Netflix |
| Hostiles |
6
|
155 155 | Netflix |
| Happy Gilmore 2 |
7
|
150 150 | Netflix |
| Hotel Transylvania 3: Summer Vacation |
8
|
149 149 | Netflix |
| The Truth About Jussie Smollett? |
9
|
128 128 | Netflix |
| The 355 |
10
|
116 116 | Netflix |
Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Nielsen’s Streaming Top 10 charts include only SVOD providers with program-level data in specific Nielsen reporting systems. However, there are instances when viewing to certain programs can be credited from non-linear sources beyond the listed distributors.
Related Insights
Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Streaming Content Ratings
Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.
Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Sep. 22 – Sep. 28, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NBC SUNDAY NIGHT FOOTBALL – GREEN BAY AT DALLAS |
1
|
23,870 | 11.9 | NBC |
| CBS NFL NATIONAL (4:25p) |
2
|
23,767 | 11.0 | CBS |
| SUNDAY NIGHT NFL PRE-KICK |
3
|
18,497 | 9.1 | NBC |
| FOX NFL SUNDAY (1:00p) |
4
|
17,815 | 8.0 | FOX |
| FOOTBALL NIGHT AMERICA PT 3 |
5
|
14,332 | 6.9 | NBC |
| CBS NFL REGIONAL (1:00p) |
6
|
13,498 | 6.4 | CBS |
| THURS NIGHT FOOTBALL – SEATTLE AT ARIZONA |
7
|
13,245 | 6.2 | PRIME VIDEO |
| MNF ON ABC – DETROIT AT BALTIMORE |
8
|
12,050 | 6.4 | ABC |
| SATURDAY NIGHT FOOTBALL – ALABAMA AT GEORGIA |
9
|
10,419 | 4.9 | ABC |
| 60 MINUTES |
10
|
10,025 | 5.6 | CBS |
Week of Sep. 22 – Sep. 28, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| NBC SUNDAY NIGHT FOOTBALL – GREEN BAY AT DALLAS |
1
|
23,870 | 11.9 | NBC |
| CBS NFL NATIONAL (4:25p) |
2
|
23,767 | 11.0 | CBS |
| SUNDAY NIGHT NFL PRE-KICK |
3
|
18,497 | 9.1 | NBC |
| FOX NFL SUNDAY (1:00p) |
4
|
17,815 | 8.0 | FOX |
| FOOTBALL NIGHT AMERICA PT 3 |
5
|
14,332 | 6.9 | NBC |
| CBS NFL REGIONAL (1:00p) |
6
|
13,498 | 6.4 | CBS |
| MNF ON ABC – DETROIT AT BALTIMORE |
7
|
12,050 | 6.4 | ABC |
| SATURDAY NIGHT FOOTBALL – ALABAMA AT GEORGIA |
8
|
10,419 | 4.9 | ABC |
| 60 MINUTES |
9
|
10,025 | 5.6 | CBS |
| NBC SNF POST-GAME |
10
|
9,300 9,300 | 5.2 | NBC |
Week of Sep. 22 – Sep. 28, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| ESPN MONDAY NIGHT FOOTBALL – DETROIT AT BALTIMORE |
1
|
9,889 | 4.7 | ESPN |
| NFL NETWORK EXCLUSIVE GAME – DUBLIN GAME |
2
|
7,532 | 3.5 | NFL NETWORK |
| MONDAY NIGHT KICKOFF |
3
|
5,434 | 2.8 | ESPN |
| COLLEGE FOOTBALL – FLORIDA STATE AT VIRGINIA |
4
|
4,397 | 2.1 | ESPN |
| THE FIVE (MON) |
5
|
4,097 | 2.4 | FOX NEWS CHANNEL |
| MONDAY NIGHT POSTGAME |
6
|
4,006 | 2.0 | ESPN |
| THE FIVE (TUE) |
7
|
3,902 3,902 | 2.3 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
8
|
3,824 3,824 | 2.3 | FOX NEWS CHANNEL |
| THE FIVE (WED) |
9
|
3,721 3,721 | 2.1 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME |
10
|
3,613 3,613 | 2.1 | FOX NEWS CHANNEL |
Week of Sep. 08 – Sep. 14, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| JEOPARDY |
1
|
7,551 | 4.4 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE |
2
|
7,335 | 4.2 | CBS MEDIA VENTURES |
| FAMILY FEUD |
3
|
6,674 | 4.1 | CBS MEDIA VENTURES |
| JUDGE JUDY |
4
|
4,848 | 3.2 | CBS MEDIA VENTURES |
| INSIDE EDITION |
5
|
3,061 | 1.9 | CBS MEDIA VENTURES |
| DATELINE (WKLY) |
6
|
2,970 2,970 | 2.1 | NBC UNIVERSAL |
| ENTERTAINMENT TONIGHT |
7
|
2,683 2,683 | 1.7 | CBS MEDIA VENTURES |
| LIVE WITH KELLY AND MARK |
8
|
2,146 2,146 | 1.4 | DISNEY ABC DOMEST TV |
| HOT BENCH |
9
|
2,057 2,057 | 1.4 | CBS MEDIA VENTURES |
| FAMILY FEUD (WKND) |
10
|
2,016 2,016 | 1.4 | CBS MEDIA VENTURES |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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2
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – July 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$59.1 | 6.5 | HEALTHCARE |
| PROCTER & GAMBLE CO |
2
|
$30.8 | 9.9 | TOILETRIES & COSMETICS |
| PROGRESSIVE CORP |
3
|
$30.0 | 5.1 | INSURANCE & REAL ESTATE |
| PROCTER & GAMBLE CO |
4
|
$27.4 | 8.2 | SOAPS, CLEANSERS & POLISHES |
| PROCTER & GAMBLE CO |
5
|
$24.0 | 7.3 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| NOVO NORDISK A/S |
6
|
$22.6 $22.6 | 2.0 | HEALTHCARE |
| ALLSTATE CORP |
7
|
$19.3 $19.3 | 1.8 | INSURANCE & REAL ESTATE |
| VERIZON COMMUNICATIONS INC |
8
|
$18.7 $18.7 | 1.9 | BUSINESS & CONSUMER SVCS |
| ELI LILLY & CO |
9
|
$17.8 $17.8 | 0.9 | HEALTHCARE |
| ASTRAZENECA PLC |
10
|
$17.5 $17.5 | 2.7 | HEALTHCARE |
July 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| SEARCHLIGHT CAPITAL PARTNERS LP |
1
|
$9.0 | 491.0 | PUBLISHING & MEDIA |
| VERIZON COMMUNICATIONS INC |
2
|
$8.7 | 375.5 | BUSINESS & CONSUMER SVCS |
| CONSTELLATION BRANDS INC |
3
|
$8.3 | 794.9 | BEER & WINE |
| PROCTER & GAMBLE CO |
4
|
$6.5 | 760.0 | SOAPS, CLEANSERS & POLISHES |
| DEUTSCHE TELEKOM AG |
5
|
$6.4 | 352.3 | BUSINESS & CONSUMER SVCS |
| MCDONALDS CORP |
6
|
$6.0 | 367.2 | ENTERTAINMENT & AMUSEMENTS |
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
7
|
$5.7 | 289.1 | HEALTHCARE |
| WALMART INC |
8
|
$5.6 | 459.1 | RETAIL |
| LOWES COS INC |
9
|
$5.6 | 503.7 | RETAIL |
| ELI LILLY & CO |
10
|
$5.5 | 44.6 | HEALTHCARE |
July 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$32.6 | 2.5 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$30.2 | 2.2 | AUTOMOTIVE |
| GULF COAST EXOTIC ANIMAL EXPO |
3
|
$29.9 | 2.2 | ENTERTAINMENT & AMUSEMENTS |
| GABRIELE AUTO GROUP-BF |
4
|
$23.1 | 1.9 | AUTOMOTIVE |
| GRAFF JEWELERS INC |
5
|
$22.5 | 1.9 | RETAIL |
| MORGAN & MORGAN PA |
6
|
$21.6 | 2.2 | BUSINESS & CONSUMER SVCS |
| FORD MOTOR CO |
7
|
$20.8 | 1.6 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
8
|
$20.3 | 1.5 | AUTOMOTIVE |
| TOP DOG DIRECT LLC |
9
|
$20.0 | 1.7 | DIRECT RESPONSE PRODUCTS |
| GREEN FROG SLEEP CTR INC |
10
|
$18.2 | 1.5 | RETAIL |
July 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$4.2 | 187.5 | AUTOMOTIVE |
| RTG FURNITURE CORP |
2
|
$2.9 | 110.8 | RETAIL |
| GENERAL MOTORS CO |
3
|
$2.3 | 115.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
4
|
$2.1 | 82.1 | HEALTHCARE |
| HYUNDAI MOTOR CO |
5
|
$2.0 | 112.6 | AUTOMOTIVE |
| FIRST AMERICAN FINANCIAL CORP |
6
|
$1.9 | 67.7 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
7
|
$1.9 | 111.3 | BUSINESS & CONSUMER SVCS |
| NISSAN MOTOR CO LTD |
8
|
$1.7 | 115.5 | AUTOMOTIVE |
| COMCAST CORP |
9
|
$1.7 | 69.3 | BUSINESS & CONSUMER SVCS |
| SENIOR LIFE INSURANCE CO |
10
|
$1.5 $1.5 | 17.5 | INSURANCE & REAL ESTATE |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended September 27, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Battlefield 6 | 2 | 3 |
| Borderlands 4 | 3 | 2 |
| Ninja Gaiden 4 | 4 | 22 |
| NBA 2K26 | 5 | 10 |
| Ghost of Yotei | 6 | 6 |
| Call of Duty: Black Ops 7 | 6 | 6 |
| Minecraft | 6 | 12 |
| Hogwarts Legacy | 6 | 29 |
| Fortnite | 10 | 8 |
Source: Nielsen Video Games Tracking
