Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

July 21 – July 27, 2025

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Happy Gilmore 2
1
2,893
1Netflix
Untamed
2
2,031
6Netflix
The Hunting Wives
3
1,356
8Netflix
Kpop Demon Hunters
4
1,027
1Netflix
Bluey
5
880
154Disney+
The Big Bang Theory
6
777
281HBO Max
Blindspot
7
754
100Netflix
Sullivan's Crossing
8
727
20Netflix
Grey's Anatomy
9
723
449Hulu / Netflix
Animal Kingdom
10
714
75Netflix

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of Aug. 11 – Aug. 17, 2025

PROGRAMRANKVIEWERS (000)RATINGNETWORK
NFL ON FOX PRESEASON GM
1
5,109
2.6FOX
60 MINUTES
2
4,559
2.7CBS
AMERICA'S GOT TALENT
3
3,987
2.4NBC
CELEBRITY FAMILY FEUD
4
3,859
2.3ABC
NFL ON FOX PRESEASON PRE-KICK
5
3,782
1.8FOX
WHO WANTS TO BE A MILLIONAIRE
6
3,740
2.2ABC
AMERICA'S FUNNIEST HOME VIDEOS
7
3,484
2.0ABC
BIG BROTHER (SUN)
8
3,467
1.8CBS
BIG BROTHER (THU)
9
3,372
1.9CBS
BIG BROTHER (WED)
10
3,131
1.8CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – June 2025, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
ABBVIE INC
1
$81.3
6.7HEALTHCARE
NOVO NORDISK A/S
2
$49.3
2.7HEALTHCARE
PROCTER & GAMBLE CO
3
$39.8
9.3TOILETRIES & COSMETICS
PROGRESSIVE CORP
4
$37.7
4.4INSURANCE & REAL ESTATE
ELI LILLY & CO
5
$34.2
1.4HEALTHCARE
OTSUKA HOLDINGS CO LTD
6
$31.3
3.0HEALTHCARE
COMCAST CORP
7
$28.3
1.9ENTERTAINMENT & AMUSEMENTS
PROCTER & GAMBLE CO
8
$27.4
6.4HOUSEHOLD EQUIPMENT & SUPPLIES
DEUTSCHE TELEKOM AG
9
$26.3
3.1BUSINESS & CONSUMER SVCS
VERIZON COMMUNICATIONS INC
10
$24.8
1.5BUSINESS & CONSUMER SVCS

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended August 16, 2025 | Console and PC

TITLERANKPrevious week's rankings
Grand Theft Auto VI11
Borderlands 422
EA Sports Madden NFL 2635
Mafia: The Old Country47
Fortnite52
Donkey Kong Bananza69
Metal Gear Solid Delta: Snake Eater728
Minecraft85
Battlefield 6919
Hell is Us1015

Source: Nielsen Video Games Tracking

Talk to our team of experts.