Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
June 30 – July 06, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Squid Game |
1
|
2,869 | 22 | Netflix |
| Love Island USA |
2
|
1,696 | 239 | Peacock |
| Animal Kingdom |
3
|
1,478 | 75 | Netflix |
| Blindspot |
4
|
1,424 | 100 | Netflix |
| Heads Of State |
5
|
1,098 1,098 | 1 | Prime Video |
| The Old Guard 2 |
6
|
964 964 | 1 | Netflix |
| The Bear |
7
|
892 892 | 38 | Hulu |
| Bluey |
8
|
849 849 | 154 | Disney+ |
| The Waterfront |
9
|
759 759 | 8 | Netflix |
| Spongebob Squarepants |
10
|
743 743 | 323 | Paramount+ |
June 30 – July 06, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Squid Game |
1
|
2,869 | 22 | Netflix |
| Love Island USA |
2
|
1,696 | 239 | Peacock |
| The Bear |
3
|
892 892 | 38 | Hulu |
| The Waterfront |
4
|
759 759 | 8 | Netflix |
| Ginny & Georgia |
5
|
681 681 | 30 | Netflix |
| The Sandman |
6
|
611 611 | 18 | Netflix |
| Ironheart |
7
|
536 536 | 6 | Disney+ |
| Countdown |
8
|
409 409 | 4 | Prime Video |
| The Ultimatum: Queer Love |
9
|
382 382 | 20 | Netflix |
| We Were Liars |
10
|
328 328 | 8 | Prime Video |
June 30 – July 06, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Animal Kingdom |
1
|
1,478 | 75 | Netflix |
| Blindspot |
2
|
1,424 | 100 | Netflix |
| Bluey |
3
|
849 | 154 | Disney+ |
| Spongebob Squarepants |
4
|
743 | 323 | Paramount+ |
| Criminal Minds |
5
|
694 | 358 | Hulu / Paramount+ |
| Family Guy |
6
|
678 | 451 | Hulu |
| Grey's Anatomy |
7
|
667 | 449 | Hulu / Netflix |
| The Big Bang Theory |
8
|
589 | 281 | Max |
| Bob's Burgers |
9
|
582 582 | 287 | Hulu |
| NCIS |
10
|
578 578 | 488 | Hulu / Netflix / Paramount+ |
June 30 – July 06, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| Heads of State |
1
|
1,098 | Prime Video |
| The Old Guard 2 |
2
|
964 | Netflix |
| Kpop Demon Hunters |
3
|
720 | Netflix |
| Sinners |
4
|
555 | Max |
| A Minecraft Movie |
5
|
419 419 | Max |
| Grown Ups 2 |
6
|
369 369 | Netflix |
| The Hitman's Bodyguard |
7
|
329 329 | Netflix |
| Independence Day (1996) |
8
|
297 297 | Hulu |
| The Old Guard |
9
|
288 288 | Netflix |
| Hitman's Wife's Bodyguard |
10
|
190 190 | Netflix |
Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Nielsen’s Streaming Top 10 charts include only SVOD providers with program-level data in specific Nielsen reporting systems. However, there are instances when viewing to certain programs can be credited from non-linear sources beyond the listed distributors.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Traditional TV
Top 10
Broadcast and cable viewing
Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).
Week of Jul. 21 – Jul. 27, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| 60 MINUTES |
1
|
4,607 | 2.7 | CBS |
| WHO WANTS TO BE A MILLIONAIRE |
2
|
4,248 | 2.5 | ABC |
| CELEBRITY FAMILY FEUD |
3
|
3,784 | 2.2 | ABC |
| AMERICA'S GOT TALENT |
4
|
3,768 | 2.2 | NBC |
| AMERICA'S FUNNIEST HOME VIDEOS |
5
|
3,446 | 1.8 | ABC |
| MATCH GAME |
6
|
3,300 | 1.9 | ABC |
| AFV-SO MANY LAUGHS |
7
|
3,189 | 1.6 | ABC |
| BIG BROTHER (SUN) |
8
|
3,039 | 1.7 | CBS |
| BIG BROTHER (THU) |
9
|
2,996 | 1.7 | CBS |
| BIG BROTHER (WED) |
10
|
2,935 | 1.6 | CBS |
Week of Jul. 21 – Jul. 27, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| THE FIVE (MON) |
1
|
3,621 | 2.1 | FOX NEWS CHANNEL |
| THE FIVE (WED) |
2
|
3,521 | 2.0 | FOX NEWS CHANNEL |
| THE FIVE (TUE) |
3
|
3,515 | 2.1 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
4
|
3,348 | 2.1 | FOX NEWS CHANNEL |
| TRUMP A.I. SUMMIT |
5
|
3,304 | 1.9 | FOX NEWS CHANNEL |
| THE FIVE (FRI) |
6
|
3,238 | 1.9 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (MON) |
7
|
3,235 | 1.9 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (WED) |
8
|
3,157 | 1.9 | FOX NEWS CHANNEL |
| GUTFELD! |
9
|
3,100 | 1.9 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (THU) |
10
|
3,093 | 1.9 | FOX NEWS CHANNEL |
Week of Jul. 14 – Jul. 20, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | ORIG. |
|---|---|---|---|---|
| JEOPARDY |
1
|
7,757 | 4.6 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE |
2
|
7,016 | 4.0 | CBS MEDIA VENTURES |
| FAMILY FEUD |
3
|
6,457 | 3.9 | CBS MEDIA VENTURES |
| JUDGE JUDY |
4
|
3,876 | 2.6 | CBS MEDIA VENTURES |
| DATELINE |
5
|
3,694 | 2.6 | NBC UNIVERSAL |
| INSIDE EDITION |
6
|
2,973 2,973 | 1.8 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
7
|
2,595 2,595 | 1.6 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE (WKND) |
8
|
2,551 2,551 | 1.6 | CBS MEDIA VENTURES |
| FAMILY FEUD (WKND) |
9
|
2,287 2,287 | 1.4 | CBS MEDIA VENTURES |
| LIVE WITH KELLY AND MARK |
10
|
2,086 2,086 | 1.3 | DISNEY ABC DOMEST TV |
Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
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1
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2
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3
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4
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|
5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – May 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$91.0 | 6.7 | HEALTHCARE |
| PROGRESSIVE CORP |
2
|
$54.8 | 4.7 | INSURANCE & REAL ESTATE |
| VERIZON COMMUNICATIONS INC |
3
|
$42.1 | 2.9 | BUSINESS & CONSUMER SVCS |
| AT&T INC |
4
|
$41.2 | 1.6 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO |
5
|
$41.1 | 9.1 | TOILETRIES & COSMETICS |
| ASTRAZENECA PLC |
6
|
$39.4 | 4.1 | HEALTHCARE |
| NOVO NORDISK A/S |
7
|
$37.8 | 1.8 | HEALTHCARE |
| ELI LILLY & CO |
8
|
$37.1 | 1.4 | HEALTHCARE |
| SANOFI SA |
9
|
$36.9 | 5.9 | HEALTHCARE |
| ROARK CAPITAL GROUP INC |
10
|
$34.6 $34.6 | 4.2 | ENTERTAINMENT & AMUSEMENTS |
May 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| AT&T INC |
1
|
$7.8 | 388.6 | BUSINESS & CONSUMER SVCS |
| CONSTELLATION BRANDS INC |
2
|
$7.1 | 596.2 | BEER & WINE |
| VERIZON COMMUNICATIONS INC |
3
|
$6.7 | 397.2 | BUSINESS & CONSUMER SVCS |
| UNILEVER |
4
|
$6.2 | 676.6 | TOILETRIES & COSMETICS |
| WALMART INC |
5
|
$5.3 | 507.2 | RETAIL |
| DEUTSCHE TELEKOM AG |
6
|
$5.2 | 302.7 | BUSINESS & CONSUMER SVCS |
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
7
|
$4.9 | 202.3 | HEALTHCARE |
| WENDYS CO |
8
|
$4.8 | 479.6 | ENTERTAINMENT & AMUSEMENTS |
| PROCTER & GAMBLE CO |
9
|
$4.6 | 578.7 | SOAPS, CLEANSERS & POLISHES |
| LOREAL SA |
10
|
$4.5 | 591.9 | TOILETRIES & COSMETICS |
May 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$30.0 | 2.4 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$23.6 | 2.0 | AUTOMOTIVE |
| FLEMINGS COMFORT FOOTWEAR INC |
3
|
$23.1 | 1.9 | RETAIL |
| GALILEE CTR LLC |
4
|
$22.5 | 1.9 | BUSINESS & CONSUMER SVCS |
| FORD MOTOR CO |
5
|
$20.4 | 1.7 | AUTOMOTIVE |
| SPARTAN ROOFING OF TEXAS LLC |
6
|
$20.0 | 1.7 | BUSINESS & CONSUMER SVCS |
| MORGAN & MORGAN PA |
7
|
$17.7 | 2.1 | BUSINESS & CONSUMER SVCS |
| COMCAST CORP |
8
|
$15.8 | 1.0 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
9
|
$15.8 | 1.0 | BUSINESS & CONSUMER SVCS |
| THREE RIVERS GROWN LLC |
10
|
$14.6 | 1.2 | RETAIL |
May 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| FORD MOTOR CO |
1
|
$3.4 | 229.5 | AUTOMOTIVE |
| CHARTER COMMUNICATIONS INC |
2
|
$3.3 | 165.7 | BUSINESS & CONSUMER SVCS |
| FIRSTBANK HOLDING CO-DV-CP-PX |
3
|
$3.3 | 227.2 | BUSINESS & CONSUMER SVCS |
| GENERAL MOTORS CO |
4
|
$3.0 | 190.0 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
5
|
$3.0 | 194.2 | AUTOMOTIVE |
| GALPIN MOTORS INC-LA |
6
|
$2.2 | 143.0 | AUTOMOTIVE |
| STELLANTIS NV |
7
|
$2.1 | 170.4 | AUTOMOTIVE |
| RTG FURNITURE CORP |
8
|
$2.0 | 129.2 | RETAIL |
| HYUNDAI MOTOR CO |
9
|
$1.9 | 128.5 | AUTOMOTIVE |
| HONDA MOTOR CO LTD |
10
|
$1.8 | 155.4 | AUTOMOTIVE |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended July 26, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Borderlands 4 | 2 | 2 |
| EA Sports Madden NFL 26 | 3 | 4 |
| Mario Kart World | 4 | 10 |
| Minecraft | 5 | 2 |
| Grand Theft Auto V (PS5, Xbox Series X) | 5 | 6 |
| Grand Theft Auto V (PS4, Xbox One, PC) | 5 | 6 |
| Fortnite | 8 | 5 |
| Donkey Kong Bananza | 9 | 9 |
| DOOM: The Dark Ages | 10 | 16 |
Source: Nielsen Video Games Tracking
