Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Sep. 22 – Sep. 28, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Black Rabbit |
1
|
1,260 | 8 | Netflix |
| Wayward |
2
|
846 | 8 | Netflix |
| KPop Demon Hunters |
3
|
746 | 1 | Netflix |
| Spongebob Squarepants |
4
|
744 | 323 | Paramount+ |
| Bluey |
5
|
711 | 154 | Disney+ |
| Wednesday |
6
|
698 | 17 | Netflix |
| The Big Bang Theory |
7
|
679 | 281 | HBO Max |
| NCIS |
8
|
666 | 488 | Hulu / Netflix / Paramount+ |
| Doc |
9
|
657 | 11 | Hulu / Netflix |
| Law & Order |
10
|
643 | 485 | Hulu / Peacock |
Sep. 22 – Sep. 28, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Black Rabbit |
1
|
1,260 | 8 | Netflix |
| Wayward |
2
|
846 | 8 | Netflix |
| Wednesday |
3
|
698 | 16 | Netflix |
| House of Guinness |
4
|
526 | 8 | Netflix |
| Beauty in Black |
5
|
517 | 24 | Netflix |
| The Great British Baking Show |
6
|
516 | 109 | Netflix |
| Billionaires' Bunker |
7
|
477 477 | 8 | Netflix |
| The Morning Show |
8
|
458 458 | 32 | Apple TV |
| Tulsa King |
9
|
452 452 | 21 | Paramount+ |
| Bon Appétit, Your Majesty |
10
|
428 428 | 11 | Netflix |
Sep. 22 – Sep. 28, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Spongebob Squarepants |
1
|
744 | 323 | Paramount+ |
| Bluey |
2
|
711 | 154 | Disney+ |
| The Big Bang Theory |
3
|
679 | 281 | HBO Max |
| NCIS |
4
|
666 | 488 | Hulu / Netflix / Paramount+ |
| Doc |
5
|
657 | 11 | Hulu / Netflix |
| Law & Order |
6
|
643 | 485 | Hulu / Peacock |
| Bob's Burgers |
7
|
619 | 294 | Hulu |
| Grey's Anatomy |
8
|
595 | 449 | Hulu / Netflix |
| Gilmore Girls |
9
|
573 | 205 | Hulu / Netflix |
| Family Guy |
10
|
570 | 454 | Hulu |
Sep. 22 – Sep. 28, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| KPop Demon Hunters |
1
|
746 | Netflix |
| Superman |
2
|
569 | HBO Max |
| Elio |
3
|
350 | Disney+ |
| 28 Years Later |
4
|
324 | Netflix |
| Ruth & Boaz |
5
|
321 | Netflix |
| San Andreas |
6
|
290 290 | Netflix |
| Ice Road: Vengeance |
7
|
234 234 | Netflix |
| The Wrong Paris |
8
|
234 234 | Netflix |
| Lilo & Stitch (2025) |
9
|
157 157 | Disney+ |
| Shrek 2 |
10
|
148 148 | Netflix / Peacock |
SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Starz), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Streaming platforms featured in the Streaming Top 10 charts include only those SVOD providers with program-level data in specific Nielsen reporting systems. However, viewing data are inclusive of viewing to all platforms beyond the listed SVOD providers.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Streaming Content Ratings
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Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Oct. 13 – Oct. 19, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| FOX NFL SUNDAY – NATIONAL (4:25p) |
1
|
25,630 | 11.9 | FOX |
| NBC SUNDAY NIGHT FOOTBALL – FALCONS VS. 49ERS |
2
|
17,889 | 9.0 | NBC |
| CBS NFL SUNDAY (1:00p) |
3
|
17,841 | 8.4 | CBS |
| THURSDAY NIGHT FOOTBALL – STEELERS VS. BENGALS |
4
|
15,214 | 6.9 | PRIME VIDEO |
| FOX NFL SUNDAY – REGIONAL (1:00p) |
5
|
14,130 | 6.8 | FOX |
| SUNDAY NIGHT NFL PRE-KICK |
6
|
13,059 | 6.5 | NBC |
| MONDAY NIGHT FOOTBALL ON ABC – BEARS VS. COMMANDERS |
7
|
12,869 | 6.7 | ABC |
| THE OT |
8
|
11,703 | 5.8 | FOX |
| NFL REGULAR SEASON – BILLS VS. FALCONS |
9
|
9,894 9,894 | 4.8 | ESPN |
| ABC AFTERNOON CFTBL – OLE MISS REBELS VS. GEORGIA BULLDOGS |
10
|
9,788 9,788 | 4.7 | ABC |
Week of Oct. 13 – Oct. 19, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| FOX NFL SUNDAY – NATIONAL (4:25p) |
1
|
25,630 | 11.9 | FOX |
| NBC SUNDAY NIGHT FOOTBALL – FALCONS VS. 49ERS |
2
|
17,889 | 9.0 | NBC |
| CBS NFL SUNDAY (1:00p) |
3
|
17,841 | 8.4 | CBS |
| FOX NFL SUNDAY – REGIONAL (1:00p) |
4
|
14,130 | 6.8 | FOX |
| SUNDAY NIGHT NFL PRE-KICK |
5
|
13,059 | 6.5 | NBC |
| MONDAY NIGHT FOOTBALL ON ABC – BEARS VS. COMMANDERS |
6
|
12,869 | 6.7 | ABC |
| THE OT |
7
|
11,703 | 5.8 | FOX |
| ABC AFTERNOON CFTBL – OLE MISS REBELS VS. GEORGIA BULLDOGS |
8
|
9,788 9,788 | 4.7 | ABC |
| FOOTBALL NT AMERICA PT 3 |
9
|
9,333 9,333 | 4.6 | NBC |
| TRACKER |
10
|
8,034 8,034 | 4.5 | CBS |
Week of Oct. 13 – Oct. 19, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL REGULAR SEASON – BILLS VS. FALCONS |
1
|
9,894 | 4.8 | ESPN |
| NFLN EXCLUSIVE GAME – WK 7 LONDON GAME – RAMS VS. JAGUARS |
2
|
5,260 | 2.6 | NFL NETWORK |
| MLB AL CHAMPIONS SERIES – MARINERS VS. BLUE JAYS GAME 6 |
3
|
5,141 | 2.4 | FOX SPORTS 1 |
| MLB NLCS – DODGERS VS. BREWERS GAME 2 |
4
|
5,041 | 2.4 | TBS NETWORK |
| MLB AL CHAMPIONS SERIES – BLUE JAYS VS. MARINERS GAME 3 |
5
|
4,584 | 2.3 | FOX SPORTS 1 |
| THE FIVE (MON) |
6
|
4,132 | 2.4 | FOX NEWS CHANNEL |
| THE FIVE (TUE) |
7
|
3,980 | 2.3 | FOX NEWS CHANNEL |
| MLB AL CHAMPIONS SERIES – BLUE JAYS VS. MARINERS GAME 5 |
8
|
3,948 | 1.9 | FOX SPORTS 1 |
| MONDAY NIGHT KICKOFF |
9
|
3,685 3,685 | 1.9 | ESPN |
| THE FIVE (WED) |
10
|
3,631 3,631 | 2.2 | FOX NEWS CHANNEL |
Week of Sep. 29 – Oct. 05, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| ESPN NFL REG SSN (MON 7PM) |
1
|
8,589 | 4.4 | ESPN |
| WHEEL OF FORTUNE |
2
|
7,595 | 4.3 | CBS MEDIA VENTURES |
| JEOPARDY |
3
|
7,513 | 4.3 | CBS MEDIA VENTURES |
| 2025 REG SSN (SUN) |
4
|
7,202 | 3.5 | NFL NETWORK |
| FAMILY FEUD |
5
|
6,967 | 4.3 | CBS MEDIA VENTURES |
| JUDGE JUDY |
6
|
4,824 | 3.2 | CBS MEDIA VENTURES |
| DATELINE (WKLY) |
7
|
3,654 | 2.4 | NBC UNIVERSAL |
| MONDAY NIGHT KICKOFF 1 |
8
|
3,582 | 1.9 | ESPN |
| WEEKEND ADVENTURE |
9
|
3,025 3,025 | 2.0 | HMPG/DADT |
| INSIDE EDITION |
10
|
2,740 2,740 | 1.7 | CBS MEDIA VENTURES |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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2
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$66.7 | 6.1 | HEALTHCARE |
| PROCTER & GAMBLE CO |
2
|
$36.0 | 9.8 | TOILETRIES & COSMETICS |
| PROGRESSIVE CORP |
3
|
$32.6 | 5.0 | INSURANCE & REAL ESTATE |
| PROCTER & GAMBLE CO |
4
|
$30.3 | 7.8 | SOAPS, CLEANSERS & POLISHES |
| PROCTER & GAMBLE CO |
5
|
$29.5 | 7.4 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| DEUTSCHE TELEKOM AG |
6
|
$25.1 $25.1 | 5.1 | BUSINESS & CONSUMER SVCS |
| VERIZON COMMUNICATIONS INC |
7
|
$24.5 $24.5 | 2.9 | BUSINESS & CONSUMER SVCS |
| NOVO NORDISK A/S |
8
|
$24.3 $24.3 | 1.6 | HEALTHCARE |
| ALLSTATE CORP |
9
|
$21.0 $21.0 | 2.0 | INSURANCE & REAL ESTATE |
| JOHNSON & JOHNSON |
10
|
$20.2 $20.2 | 2.3 | HEALTHCARE |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| CONSTELLATION BRANDS INC |
1
|
$8.7 | 762.5 | BEER & WINE |
| VERIZON COMMUNICATIONS INC |
2
|
$7.9 | 394.4 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO |
3
|
$6.2 | 773.2 | SOAPS, CLEANSERS & POLISHES |
| LOREAL SA |
4
|
$6.2 | 766.2 | TOILETRIES & COSMETICS |
| DEUTSCHE TELEKOM AG |
5
|
$6.0 | 348.9 | BUSINESS & CONSUMER SVCS |
| AT&T INC |
6
|
$5.9 | 492.3 | BUSINESS & CONSUMER SVCS |
| WALMART INC |
7
|
$5.7 | 477.2 | RETAIL |
| PROCTER & GAMBLE CO |
8
|
$4.8 | 609.3 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| WENDYS CO |
9
|
$4.7 | 463.5 | ENTERTAINMENT & AMUSEMENTS |
| LOWES COS INC |
10
|
$4.6 | 319.5 | RETAIL |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$42.2 | 3.4 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$34.9 | 2.8 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$32.1 | 2.5 | ENTERTAINMENT & AMUSEMENTS |
| MORGAN & MORGAN PA |
4
|
$26.1 | 2.8 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
5
|
$25.2 | 1.9 | RETAIL |
| ABBVIE INC |
6
|
$16.5 $16.5 | 0.6 | BUSINESS & CONSUMER SVCS |
| COMCAST CORP |
7
|
$16.0 $16.0 | 1.0 | AUTOMOTIVE |
| UNITED STATES GOVERNMENT |
8
|
$15.7 $15.7 | 0.9 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD |
9
|
$15.3 $15.3 | 1.3 | DIRECT RESPONSE PRODUCTS |
| STELLANTIS NV |
10
|
$14.2 $14.2 | 1.1 | RETAIL |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$3.3 | 226.2 | AUTOMOTIVE |
| GENERAL MOTORS CO |
2
|
$2.7 | 167.6 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$2.6 | 154.3 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD |
4
|
$1.8 | 146.7 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
5
|
$1.6 | 122.5 | AUTOMOTIVE |
| HONDA MOTOR CO LTD |
6
|
$1.5 | 152.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
7
|
$1.4 | 60.1 | HEALTHCARE |
| RTG FURNITURE CORP |
8
|
$1.4 | 88.9 | RETAIL |
| STELLANTIS NV |
9
|
$1.2 $1.2 | 89.1 | AUTOMOTIVE |
| COMCAST CORP |
10
|
$1.0 $1.0 | 59.8 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended October 18, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Battlefield 6 | 2 | 2 |
| Call of Duty: Black Ops 7 | 2 | 3 |
| Ghost of Yotei | 4 | 4 |
| Fortnite | 5 | 5 |
| Borderlands 4 | 6 | 6 |
| Hades II | 6 | 8 |
| Metroid Prime 4: Beyond | 6 | 8 |
| Playerunknown's Battlegrounds | 6 | 27 |
| The Outer Worlds 2 | 10 | 8 |
| Little Nightmares III | 10 | 8 |
| EA Sports Madden NFL 26 | 10 | 8 |
| Minecraft | 10 | 8 |
| Pokemon Legends: Z-A | 10 | 17 |
| Silent Hill f | 10 | 21 |
Source: Nielsen Video Games Tracking
