November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more time in front of their TV screens. Increases were recorded in both the traditional television segment and in streaming, which reached a historical result.
The average daily time spent in front of the TV screen was 4 hours and 5 minutes, which marks an increase of approximately 14 minutes compared to October 2025 (3 hours 51 minutes). This result is also over 1 minute higher than in November 2024.
Traditional television continues to effectively attract viewers, especially thanks to key events and popular formats. In November, channels such as Polsat, TVN, and TVP1 captured the audience’s attention. Among the most-watched programs were the World Cup Football Qualifiers (TVP1), the series “M jak Miłość” (TVP2), the news program “Fakty” (TVN), and the entertainment show “Dancing with the Stars” (Polsat).
November also brought a new record for streaming: the share of online content in total TV screen viewership grew by an additional 0.6 p.p. to reach 10.4% (compared to 9.8% in October). This increase was largely driven by Netflix, which achieved a share of 2.1% (up from 1.8% in October). YouTube, meanwhile, maintained its share at a stable 2.5%.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
