Innovating with Digital in Mind
Despite the relative commonness of online shopping today, many brands still have questions about how to best adapt their innovation strategies for the digital age. It should go without saying, but launching a product in a physical environment is not the same as doing so online. Yet as intuitive as...
Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
Årets Lancering 2018
Nu er det tid til at indstille produktlanceringer til prisen Årets Lancering. Har I haft en succesfuld produktlancering i år, som bør komme i betragtning til prisen?
Endelig et online planogram-værktøj
Det er ikke alle planogrammer, der i dag når ud til butikkernes hylder. Studier fra Category Management Association viser, at 28% af produkterne ikke sælges, og at 50% af planogrammerne aldrig bliver implementeret korrekt. Det er ganske enkelt svært at vide, hvad der egentligt implementeres i...
De tre altafgørende dimensioner i innovationsprocessen
Nielsen Innovation hjælper virksomheder med at opnå en mere vedvarende og progressiv vækst i lanceringen af nye produkter – fra screening af de bedste ideer til lancering og evaluering.