The Smart Shelf: Your Pathway to Winning in Retail
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
Innovating with Digital in Mind
Despite the relative commonness of online shopping today, many brands still have questions about how to best adapt their innovation strategies for the digital age. It should go without saying, but launching a product in a physical environment is not the same as doing so online. Yet as intuitive as...
Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
Pris er ikke det vigtigste i FMCG
Kunderservice, den samlede indkøbsoplevelse, sortimentet og værdi for pengene er de vigtigste faktorer for at drive en stærk kæde i dagligvarehandelen. Vigtigheden af pris og promotion er dog på vej op i takt med, at flere og flere danskere optimerer deres indkøb efter, hvor de finder de...
Få Opdateret Indsigt I Dagligvaremarkedet Med Nielsen Rapporterne Kend Dit Marked Og Shopper Trends 2018
Dette års udgave af Kend dit Marked og Shopper Trends er klar med opdateret data og indsigt i starten af februar 2018.
Styrk samarbejdet med retailerne
Butikkernes evne til at tiltrække shopperne bestemmer i sidste ende, om dine produkter bliver lagt i indkøbskurven. Indsigt fra Shopper Trends kan styrke din relation til kæderne og bane vejen for dine produkter mod shopperens indkøbskurv.