Insights

Lessons in Innovation Leadership: Sanjiv Kakkar

We are proud to continue our Lessons in Innovation Leadership series. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. Interviews feature the innovators’ experiences and cover key lessons concerning what worked, what didn’t...

Convincing Asian Consumers to Try Your Innovation

The path to purchase for innovation in Asia is a long one, as consumers are typically wary of new products and services. Given the rise in innovation in Asia and existing consumer tendencies regarding new products, Nielsen has identified five key ways to succeed with innovation in Asia.

Five Ways to Win Over Asian Consumers With Your Innovation

By Tobias Puehse, Vice President of Nielsen’s Innovation Practice in Southeast Asia, North Asia and Pacific and Sonia Kapoor, Director, Thought Leadership and Knowledge Management With buoyant economies, burgeoning populations and a fast-growing middle class segment, Asia is ripe with growth...

Nielsen Celebrates 90 Years of Innovation

It started with $45,000, an engineering degree…and a dream. Ninety years later, Arthur C. Nielsen Sr.’s dream has been reimagined many times over. On Aug. 24, 2013, Nielsen will celebrate its 90th anniversary. For us, this milestone is an opportunity to take a look back, and in the spirit...

Moms Are Consuming More Energy Drinks Than You Might Think

By Katie Clemency, Principal, The Cambridge Group Monster, Rockstar, Red Bull: Most of us are familiar with the more assertive, masculine imagery of energy drinks. And, thanks to broad sampling at extreme sporting events, bars and restaurants, many of us also think of 20-year-old males as the...

Why Your Customers Aren’t Buying Into Mobile Payments

By Venkatesh Bala, Chief Economist, The Cambridge Group This morning, more than 85 percent of American workers drove to work, and many used E-ZPass to avoid slow, cash-only toll lanes so they could get to work earlier (or sleep in for a few extra minutes). Introduced in the 1990s, available in 15...

Know Your Consumer!

By Taddy Hall, Senior Vice President, Nielsen Sometimes people just don’t know what they want. As Henry Ford once famously observed, if he had asked people what they wanted, they would have said faster horses. More recently, Steve Jobs noted that consumers can’t describe what they’ve never...

Strategies That Are Winning In India

Looks can be deceiving in India’s fast-moving consumer goods (FMCG) market. In spite of the sector’s stable, growing and lucrative appearance, it remains highly elusive and competitive. It’s also very sensitive, as one new product or a simple innovation can change market share in just a...