Insights

Uncommon Sense: The Multicultural Real Estate Opportunity

By mid-century, the U.S. will be a “majority minority” nation. By 2060, fewer than five in 10 will be white non-Hispanic. This level of demographic change represents a remarkable challenge for retail real estate investors, developers, advisers and retailers. It’s also a remarkable opportunity.

Canada’s Ethnic Minorities Represent A Major Opportunity

Canada’s consumer makeup isn’t what it used to be, and this represents a major opportunity for marketers. Today, Canada is home to 6.8 million foreign-born residents, and that shift is worth noting for any marketer interested in ways to make products and services that cater to Canada’s...

How Latinos Celebrate Hispanic Heritage Month and Beyond

Over 52 million strong, Latinos are affecting every aspect of the national landscape—pop culture, the workforce, consumption, politics and America’s identity as a nation. And from Sept. 15 to Oct. 15, Hispanic Heritage Month recognizes and celebrates the Latino culture and heritage, as well as...

How the Hispanic Consumer is Influencing the Entertainment Industry

It’s no secret that Hispanic consumers are driving growth across a range of industries in the U.S., so it makes sense that many companies aren’t asking if this demographic is affecting the nation. Rather, they’re asking how they’re affecting it. With a projected buying power of $1.5...

Nielsen TV: Home Entertainment Behavior Among Hispanics

As avid moviegoers, Hispanics are keen to stay on top of their favorite flicks and shows when they’re at home as well as when they’re on the go. They’re also very adaptive in using new technologies and platforms, which puts them ahead of the curve when it comes to trying things like movies in...