Insights

How Connected Cars Are Driving Consumers Into Auto Showrooms

Tech is everywhere these days: In our pockets, our living rooms and even on the highways. Today, about one in five drivers aware of connected cars is already driving a high-tech vehicle. And as car manufacturers continue to introduce new tech at showcases like the recent International Consumer...

Selling Online, Promoting Offline in Italy

Advertising times have changed for e-commerce dealers in Italy. While online purveyors have taken their advertising messages offline in many regions around the globe, particularly in the U.S., the trend is starting to pick up in Italy. And what’s more, e-commerce dealers are increasing their ad...

Internet Use in Egypt: No Wires Needed

Mobile devices are transforming how consumers around the world are engaging with media and staying in touch with one another. And as device and service availability increase, particularly in developing markets, more and more consumers are experiencing the freedom to surf the Web and stay connected...

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...