Insights

A Record-Setting February, and Not Just for Snowfall

Across the continental U.S., Spring has started to make its annual appearance, likely a welcome change for many—especially those in parts of the Northeast—after one of the coldest and snowiest winters in the history books. But weather wasn’t the only record-breaker this winter. Records fell...

Country Music’s Young Blood is Driving its Growing Popularity

Country is America’s No. 1 radio format, thanks to the genre’s banner performance in 2013. In fact, according to Nielsen’s State of the Media: Audio Today report, the Country music format set all-time highs last year for share of the listening audience in both portable people meter (PPM)...

Audio is Workin’ for the Weekday

If you’re like most Americans, listening to the radio is part of your regular weekly schedule. In fact, 92 percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely

An Audio Playbook for the Big Game

By kickoff time on Sunday, football fans and casual observers everywhere will be settling in to watch or listen to what is an unrivaled broadcasting spectacle in American sporting culture. Yet for as widely appealing as the Super Bowl has become, there’s still nothing quite like the connection...

One Last Listen to the 2013 Holiday Radio Season

By now the holidays may seem like a distant memory: people are watching their waistlines and stuffing decorations into dark basement corners. But that doesn’t mean we’ve heard the last of the 2013 holiday season. So before you start breaking your new resolutions, let’s recap the impact of...

Turning Programmers into Radio Baristas

When it comes to radio ratings, programmers are consistently focused on determining which listener group is the most influential. After all, appealing to the audience with the biggest influence is the best way to ensure a high-performing station. The trick, however, is delving beneath the surface...

Nielsen TV: Every Day Counts in Radio

Up until about six years ago, Nielsen derived its radio ratings from diary surveys that listeners filled out based on their weekly tune-in. While these diaries remain a vital way of capturing radio listening for many markets, Nielsen now has 48 markets where portable people meters electronically...

Handicapping the Impact of Christmas Music on December Radio

There’s no mistaking the impact the holidays have on consumer behavior: they inspire goodwill toward one another, trigger a fervent rash of consumerism and prompt us to swill egg-based cocktails. And with Christmas just one day away, holiday music has overtaken the radio airwaves to put millions...

November Radio Trends and the Approaching Jingle of the Holidays

With Thanksgiving officially in the rearview mirror, the airwaves over the next five weeks will undoubtedly have a different ring to them than they did the rest of the year. It’s the holidays, which means that all of the traditions, habits and lifestyle changes that we’re accustomed to this...

Seasonal Influence: How Radio Listening Trends Change with the Weather

There’s no mistaking the impact that a change in seasons has on consumer behavior. It affects the clothes we shop for, the décor in our houses and the music we listen to. And in looking at Nielsen’s portable people meter (PPM) ratings each month, it’s clear that seasonality affects what...