Insights

Upsizing, Shrinkflation, Premiumization

Drawing from Nielsen BASES’ history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand. Throughout our experience, we have identified a few strategies that have...

Win the Retail Tech Race by Winning Women’s Trust

If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.

Diamonds in the Rough: Navigating the Many Pathways to CPG Success

It’s time to break repetitive cycles of lackluster innovation management. Companies are spending excessive amounts of capital supporting weak products, and it’s clear that CPG companies need better insight into what successful innovations look like before thinking about supporting them with...

Innovating with Digital in Mind

Despite the relative commonness of online shopping today, many brands still have questions about how to best adapt their innovation strategies for the digital age. It should go without saying, but launching a product in a physical environment is not the same as doing so online. Yet as intuitive as...